EE010 – Joe Calloway – Becoming A Category Of One

This weeks guest is Joe Calloway, speaker and author of several best selling books on customer service and leadership.

Before the interview I read his excellent book “Becoming a category of one” which is discussed a couple of times during the show, and since recording this interview I’ve also read “Be the best at what matters most” which was just as good.

Here are some other books written by Joe

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