Kirk Bowman is the visionary of value! He presents an excellent podcast called The Art Of Value which has the main focus on Value Pricing which is a subject we explore in this episode.
“In order to set a price we need to understand value from the customers perspective, then we can set a price based on the value we’re gonna achieve for them. Not on hours but on outcomes.”
Some of the areas covered on this episode:
- Billing by the hour doesn’t make sense
- Why all industries should switch to value pricing
- Find out what the perception of value is to the customer and base your pricing on that not on cost
- You have to believe you create value
Resources on Value Pricing:
Email Kirk: email@example.com
Exceeding Expectations links:
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Note: some of the resources above are affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase. This all helps fund the show costs.