EE018 – Kirk Bowman

Kirk Bowman is the visionary of value! He presents an excellent podcast called The Art Of Value which has the main focus on Value Pricing which is a subject we explore in this episode.
“In order to set a price we need to understand value from the customers perspective, then we can set a price based on the value we’re gonna achieve for them. Not on hours but on outcomes.”
Some of the areas covered on this episode:
  • Billing by the hour doesn’t make sense
  • Why all industries should switch to value pricing
  • Find out what the perception of value is to the customer and base your pricing on that not on cost
  • You have to believe you create value

Resources on Value Pricing:

The Soul of Enterprise podcast with Ron Baker and Ed Kless


The Art of Value podcast

Twitter: http://twitter.com/artofvalue

Facebook: http://www.facebook.com/artofvalue

LinkedIn: http://www.linkedin.com/in/kirkbowman

Email Kirk: kirk@artofvalue.com


Exceeding Expectations links:

Note: some of the resources above are affiliate links, meaning I get paid a commission (at no extra cost to you) if you use that link to make a purchase. This all helps fund the show costs.

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