EE040 – Delano Johnson

Delano Jonson moved from the Bahamas to New York in 1995 aged 25 and his life changed enormously.
He’s had 25 years experience with Brand Architecture, including re-branding the Toys R Us’s online division. Under his direction Toys R Us went from $50 million a year in online sales to $750 million a year in online sales between 2009-2011.
His secret is always intuitively listening to his customers’ request and that has given him a 95% accuracy rate in his client delivery. Delano says its not always what they say but what he senses in what they need.
Most recently his business partners have sealed a deal with Walmart where he is responsible for designing their new retail spaces within the Walmart locations with a brand new restaurant and kiosk set-up. He also was flown to Algeria, African to help the government re-brand the entire country in its business ventures!
He tells a few stories including:
  • What he learned as an eight-year-old from a man who watched him as he shopped. This story carried over into adulthood on how to treat money, people and service to others allowing for increased profit and profitability.
  • At age 15, he did a part-time job that had a lot of competition and he devised a way to give a better service to his customers. That decision to offer better service and more expensive products caused him to make more money than his competitors.
  • In New York, he worked at a restaurant and learnt things about the flags that hung from the 5-star restaurant he worked at that gave him a better understanding of the patrons which resulted in increased tips and demand for his services.
Book- refuse to live talented and broke

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