EE064 – Jeff Pulvino

Tony Winyard – Health, Breathing, Sleeping, Mindset & Movement Coach
Jeff Pulvino is a successful serial entrepreneur, business consultant, digital marketing strategist, and startup mentor. For over 20 years He has helped entrepreneurs grow their business by increasing their profitability and scalability while lowering their customer acquisition cost.
He tells us how he grew his own businesses from zero to $5 million in one year and to $25 million the second year by bootstrapping–without borrowing one penny and he now enjoys helping other business owners do the same thing.
He is the co-founder and CEO of Boost Media Group, a full-service digital marketing agency. His team develops effective content strategies for forward-thinking companies.
We hear some of the amazing success stories he’s had including turning one struggling business unable to pay small bills into crushing the million-dollar landmark.
If you’d like to contact Jeff to discuss anything mentioned in this episode you can do so via one of these links:

Tony Winyard 0:00
Exceeding expectations Episode 64. Today’s guest Jeff Pulvino we talk about marketing strategies and how they can really help take your business from doing okay or maybe struggling to really succeeding to get in revenues he never dreamed of. And he tells one fascinating story about exactly how he did that for someone who was struggling to pay very small bills into taking him into earning comfortably seven figures a year. So that’s coming up this week’s episode with Jeff Covino. This is the podcast where we aim to give you ideas how to exceed your customers expectations that over deliver and give them a fantastic experience that we’ve all seen. You get him better referrals, recommendations, reviews, and we bookings. It would be great if you could leave a review for us on iTunes. If you like the podcast please do leave a review. I’m not gonna ask for five stars be completely truthful about how you find the podcast. If you got any comments for how it could be improved and please do write to me You can write to me. And let me know your thoughts. If you’ve got suggestions for a guest, it would be great to hear that as well. We’ve also got a Facebook group, which is called Exceeding Expectations at Facebook. Hope you enjoy this week’s episode with Jeff Pulvino.

Welcome to exceeded expectations. My guest today Jeff Pulvino, did I pronounce that correct, Jeff?

Jeff Pulvino 1:46
Tony you did it perfectly.

Tony Winyard 1:49
Fantastic. And you’re in sunny Sacramento.

Jeff Pulvino 1:52
Yes, I am.

Tony Winyard 1:53
And how long have you been there?

Jeff Pulvino 1:55
I’ve been in the Sacramento area for probably approaching 15 years. I’m not so familiar with Sacramento. So is it summer all year round? Definitely not. But we don’t get a lot of the in between. So we you know, we we don’t have a real big spring or fall as much as you would maybe anticipate other areas of the country. It’s so it’s kind of like either summer or winter.

Tony Winyard 2:17
And so I mean, are you able to wear shorts for months of the year or? I mean, how cold would it get in the winter?

Jeff Pulvino 2:23
Oh, yeah, you most people will wear source throughout the year. I mean, it might get down cold in the mornings, like in the morning today, it was probably in the high 40s. And in the afternoon, it’ll be probably in the mid to high 70s. So you know, depending on what time of day it is, you can really go out and enjoy some fantastic weather just about all year round, unless it’s raining Of course.

Tony Winyard 2:45
And is and what is Sacramento is it famous for anything in particular?

Jeff Pulvino 2:49
Well, it is the capital of California. And even though it’s the capital, it’s kind of still maybe one of the smaller, big cities in California. So it’s it’s you know, Big City with all the politics and government and but it still has kind of a small town feel to it. So you know, not near as big as like Los Angeles or San Jose or San Francisco. What

Tony Winyard 3:12
was I mean? How long have you been living there? Did you say?

Jeff Pulvino 3:14
I’ve been here for about 15 years now.

Tony Winyard 3:18
And so what was it brought you down in the first place?

Jeff Pulvino 3:21
You know, his family. I had travelled and lived in various areas of the United States actually grew up in the Chicago area, and moved to the Bay Area when I was a teenager. moving in with my father and my parents had been divorced. And so I, through career choices I had travelled all over the US like Minneapolis, Texas, and you know, all kinds of place New York and when that career path ended, I came back to California ended up in Sacramento because that’s where I had family. Specifically, my mom was up here in Sacramento,

Tony Winyard 3:57
mentioned about until career path change. So what was it you did when you got to Sacramento?

Jeff Pulvino 4:03
Well, before I got to Sacramento and what was resulting in all the travel, I was working for a VC funded startup by the name of cVCA. So, you know, back in, boom in the Silicon Valley, you know, everybody was trying to get jobs with startups and stock options. And I was one of those people who were seeing my friends, you know, start up with a VC funded company, get stock options and go public. And next, you know, they’re a millionaire. And so sounded like a pretty good gig to me. And so it’s definitely a path I pursued and went down. And I worked for a couple of VC funded startups. And the last was cVCA where we had was in the healthcare space, and we’d raised over 100 million dollars in multiple trenches, and we grew to be the largest, privately owned healthcare administrator in that space. And so that was an amazing adventure and when that ended, that’s what brought me back. California, I was in Texas at the time. And, you know, that career ended and I came back to California and wasn’t sure what I was going to do and ended up getting involved in real estate. And that’s where I got really interested in entrepreneurial ventures and kind of like started by entrepreneurial efforts in my life resulting from

Tony Winyard 5:18
it. How will you involved in real estate? What were you doing?

Jeff Pulvino 5:22
You know, um, I was working for a small investment or hedge fund that was based out of San Diego, California that was buying distressed properties. And so we would buy properties that were, let’s say, in foreclosure or in litigation, that usually would need rehabilitation and so we buy these properties that at a discount and rehab them and sell them at, you know, top of market value and that was during the tail end of the last, you know, real estate real estate boom. So you know, by the time you buy a property and flip it had gone up another hundred thousand dollars. So it was it was very lucrative for us in the company and they had they were expanding so I started in Bakersfield Southern California and opened up all of Northern California for them as a region and we bought bought a tonne of properties until the market collapse and then that company went bankrupt.

Tony Winyard 6:22
And so what happened from there? I mean it because the crash when it was all around the property market, wasn’t it?

Jeff Pulvino 6:27
Oh, yeah. Yeah, it hit. It hit, you know, the entire United States but it definitely hit California market especially hard, especially in some of the areas that we were had just launched like Stockton, California was one of the hardest hit in the nation. And so you know, we had owned several properties in Stockton, California. So when, when that market crashed it, you know, housing prices dropped by, you know, 5060 70% in some cases and so, when that when that ended, that’s when I started to get involved in entrepreneurial ventures and some of them were, you know, mortgage real estate related. We were helping people with their property taxes, helping people with their toxic loans. And so, you know, when the market continued to crash, because you know that that span of the market crashing, you know, probably lasted a good two, three years. And when real estate didn’t seem as viable long term, what we had done is we were, we had started a company that was in the mortgage industry that was doing $25 million dollars a year when the mortgage market finally fully collapsed. And we had our own internal marketing department. So we were sitting around as business owners and entrepreneurs and we were discussing what are we going to do tomorrow, you know, is the day after the entire mortgage market just dropped out and there was, you know, nothing anybody can do and, and so, you know, we decided that, hey, we’ve got this department. That is Been doing the marketing for all of our companies? Why don’t we spin that department out and create a marketing company? And so that’s what we did. And that’s how he can. That’s how we got into marketing business. And you know, we’ve been there ever since. So that was about 1011 years ago.

Tony Winyard 8:15
And how easy or difficult was that process?

Jeff Pulvino 8:19
You know, it concept it seemed like it was going to be really easy, but you know, marketing is such a digital marketing is such a wide spectrum of services and specialties. And it’s something that, you know, changes every day from the competitive landscape to, you know, algorithm changes, you know, every aspect of it. And so it’s been it’s been the most challenging thing I’ve ever done in my life. And so we’ve gotten very good at it and but it’s definitely something that I you know, in comparison to anything else that I’ve done in my life, it’s been definitely the most challenging because you you have to keep on top of it all the time. It’s, it’s ever changing and there’s so much to it.

Tony Winyard 9:02
And so do you specialise in any sort of particular nature? What do you do?

Jeff Pulvino 9:06
Well, you know, interestingly enough, when we started the company about 10 years ago, we started in social media because that was like the new landscape of what we were working on. At the time. It was like, you know, Facebook, and how do you market on Facebook was the newest hottest thing. So we started in social media and expanded into other areas because of necessity, like if we did a good job on their social media, and their website was terrible, then of course, we would have to, you know, fix their websites. So over the course of the years, we’ve expanded into all areas of digital marketing and over the last probably, you know, three to five years there’s been a few very highly specialised things that we’ve done. Part of that is you know, you know, ecommerce funnel creation and management and really building customers. They are selling you know, products online and their their funnels and marketing funnels in their marketing automation. One of the one of the second areas where we got super focused and highly I would say specialised in what we do and what truly differentiates us from most other marketing agencies revolves around our digital marketing strategy process. What we’ve learned over the years, it’s really odd that most people that are in marketing or trying to market their business that, you know, they just don’t have a plan anything in writing, no marketing plan, especially no digital marketing plan. And for us, it’s kind of like been building a house without a blueprint. And when you do that, if you can imagine like building a house without a blueprint, like the walls not meeting together, and the faucet is two feet over from where the sinks supposed to be. And, you know, just imagine all the nightmares of how everything would come together. Well, digital marketing is is very complex. Much like building a house you’ve got all these certain aspects what you know like plumbing, electricity, flooring roofing, you’ve got SEO Pay Per Click social media, social media advertising, you know retargeting, email marketing, funnels, marketing automation, CRM, like you’ve got all these pieces that go into a very well established and well executed marketing plan. And what we’ve realised over the years is that without mapping all that out without having a strategy that most importantly ties to the business owners immediate and long term goals that you can’t effectively market for the business and help them hit their goals. You might think you’re doing a great job marketing, you could have built the best website, you could be driving traffic to it, but the business owner could be experiencing a decline in revenue.

Tony Winyard 11:52
And so why do you think why do you think people get so confused by it?

Jeff Pulvino 11:56
Well, because one it’s it’s probably one of the most daunting subjects that Stay on top of because it’s just changing, you know, so fluidly on a daily basis, and there’s so much to it. So, you know, you’ve got just the sheer learning curve of it and how complex it is. But, you know, the, the, the lack of the roadmap, I think is really the, the key differentiator, you know, imagine, you know, I kind of look at it as like the old pioneers travelling across the US, they didn’t have maps or GPS, and they get lost, and they’d end up you know, getting detours or getting stuck. And you know, nowadays we have GPS, we hardly ever get lost and marketing perspective of a lot of these techniques and are so complex and so new, and we’re trying to navigate them without the map. And the map doesn’t tie into the the business goals. And that’s really the process that we take our clients through and when they first engage with us, we do a full marketing strategy workshop. And we we take them through that process and we identify the map and plan things out for the next one to two, three years and it allows Is to truly execute and impact the business’s goals and bottom lines, and it helps us create long term relationships.

Tony Winyard 13:08
So when they come to you, do they realise they need that map? Or does that come as a real surprise when you explain that

Jeff Pulvino 13:14
99% of the time, they have no idea they need that map.

Tony Winyard 13:20
So that means say you straight away exceeded expectations just by doing that part of it.

Jeff Pulvino 13:24
Yeah, a lot of times they are coming to us because they think they want a, you know, a specific product or service. But, you know, when we say and talk to them about going to work on that product or service, you know, we approach it like, Hey, we’re happy to do SEO for you. But if we’re doing SEO and we don’t understand your business goals, and we don’t have everything mapped out, SEO might not even be the best thing for you right now. It could be that you’re better off taking that budget and spending it on Pay Per Click and adding revenue to your bottom line based on your current, you know, position. Company health wise are we Whatever your revenue goals are, so it’s a much more consultative approach that allows us to map out all aspects of digital marketing. And we do a lot of in depth analysis on where they’re at in the marketplace, but also like, you know, what their competition is doing, and who’s really, who are the outliers and all the different areas of marketing that we can learn from. So that we’re, instead of guessing what’s going to work. We’re actually using market data to plan on what’s going to work.

Tony Winyard 14:28
So you able to give us any sort of examples or stories of way you’ve helped someone who just had no idea about any event and you just saw transform, what are we doing?

Unknown Speaker 14:37
Yeah, you know, one of our most famous case studies has to do with a athlete by the name of Jeremy Buendia who is an Olympian bodybuilder. So I met Jeremy in between his second and third Olympia title. And he hired us to do some website work. his buddy had built his website, they like kind of maxed out his buddy skill set. And he needed a professional to come in and finish up some things. And I remember doing a little bit of work and it was like $3,000. And I’m, you know, became friends with Jeremy and I’m trying to hound him to pay me for this $3,000 which isn’t a lot of money. And I’m, you know, I’m telling. Finally, I kind of break down because we’ve developed a friendship link. Jeremy, why am I having to chase you for this? $3,000 like, You’re, you’re at the top of your game, like you’re an Olympian champion, like you should, you know, this should be nothing for you. And he saw Hey, Jeff, I don’t really make a lot of money. My the lifestyle of travelling and doing this type of work, and what it takes, and what they pay us in award money and prizes is very, very little in comparison. So yeah, a lot of times I’m broken it just, I remember, you know, at this point I’ve been I’ve owned my own agency for about seven years. I remember it just really kind of like, like, almost my jaw dropped, you know? And I just had this aha moment, but kind of in a shocking way, like how could somebody who’s so famous in their industry, not be making money. And so my brain, you know, kind of started spinning the wheels and gears. And so what we ended up doing was, we ended up partnering with Jeremy and we built his entire funnel, we laid out the strategy, just like we discussed, and we we built the funnel and, you know, I told them, I said, You’re one will do six figures, our goal and your two will be three to 500,000. in year three, I want to be, you know, right around maybe 800,000. So we’ve mapped everything out laid out some very detailed goals, and we we hit our goals year one and year two, and we exceeded the goal. year three, we actually hit a million and went over the 800,000 year three goal and so that that’s been an amazing journey. And to this day, nobody’s ever monetized industry like Jeremy has, and it’s become something that we’re really proud of, because we took him from, you know, zero dollars online to seven figures online. And we built every aspect of that. And that’s a case study we published about a year ago.

Tony Winyard 17:14
Wow. So you’ve completely transformed that guys life,

Jeff Pulvino 17:17
absolutely. Yes.

Tony Winyard 17:21
As a bodybuilder, what sort of things would he be doing to be able to make money? What was it you were able to change that was able to make money for him?

Jeff Pulvino 17:30
Yes. So he’s very passionate about a sport and he’s got a lot of knowledge and expertise. And so we were able to take that in develop different products and services around his areas of passion. So we developed ebooks, membership site, and we also developed coaching programmes. And so, you know, between those three different product lines are what generated the directs with Direct Sales but as a result of the increased sales Fein traffic and in popularity we were able to bring in several several sponsorship opportunities from supplement companies and clothing lines. That also resulted in significant income. And then eventually we launched a whole nother clothing line called hero hero that did very well. You know, did well over a million dollars first year and in in 20 plus countries first year. So that’s success. What’s interesting is that initial success, you know, bread, increased success in other areas. And so it’s been a phenomenal journey for him and for us.

Tony Winyard 18:52
Obviously,, he changed his life so how did it change things for you because a lot of people must have started wanting to work with you, because of that?

Jeff Pulvino 19:00
yeah, I think it gave us allow a lot of clout and credibility and as an agency and in the industry, and especially in the health and fitness niche, if you will. And it’s, it gave us the confidence to do a lot more advanced marketing strategies and campaigns as an industry was kind of a defining moment for us. But before that, I think we were probably, you know, an average industry agency in the industry and going through that I think we’re extremely above average and able to execute on, you know, digital campaigns, ecommerce campaigns. And, and so, you know, it’s been something that I think really pulled the team together and increased everybody’s knowledge and expertise throughout the process.

Tony Winyard 19:49
And said, when you create in a strategy such as you did for him, is there a point where you have to take some real sort of chances and risks and you thinking that might But maybe it won’t. And is it? Is it like that? How does it work?

Jeff Pulvino 20:04
You know, with marketing? I think there’s always challenges in risk based on a hypothesis, right? I think the difference with the strategy is we’re basing our ideas or hypothesis in the strategy based on market research and data. And that supports our hypothesis versus just trying to be creative and guess what’s going to work, which is what I find so many other agencies doing. The, you know, the differentiator also is, it’s okay if something doesn’t work as long as you’re aware of it and adjusting it, because, you know, you could have to have the exact same companies imagine a franchise so that you’ve got like a subway franchise, so your, your customer ideal customers exactly the same. Your products exactly the same. Your branding is exactly the same. You could, you could launch a very specific ad campaign. Maybe it’s a social media ad campaign, and you could walk That ad campaign in in Los Angeles and one in Dallas, and you could have the one in Los Angeles do phenomenal and the one in Dallas tank. And so you’ve got identical, like companies branding, identical products and services, you could be targeting the same target audiences. So you know, with marketing, in most scenarios, we’re using a lot of data that makes us think it’s going to be okay. And so even with your best hypothesis in place, you always have to measure the result and be able to track and adjust. Because if not, then you’re not going to one optimise the campaign and to you’re never going to reach peak performance in that campaign.

Tony Winyard 21:42
So when I mean so for people that night, like myself or non marketers, and we hear a lot about things such as split testing, and so on, so what, how much of a difference would split testing make and what what is it that you really do when you’re doing something like that?

Jeff Pulvino 21:57
You know, it’s it’s interesting if you’re a model You know who Neil Patel is. And he’s obviously somebody anybody’s in marketing follows. And I was watching kind of a state of the union type speech that he’s done recently is sometime in the last few months that I’ve seen it. And they had interviewed, you know, hundreds and hundreds of different marketers, and small marketers, big agencies, people who worked at fortune 500 companies, and they interviewed, you know, tonnes and tonnes of questions. But the question I’m getting to is conversion optimization. And so, what was interesting about the metric he quoted in this conference was that, that out of all the marketers interviewed, conversion optimization was what got the best result based on the budget spent on it. So based on if I spent if I had $10,000 to spend and I spend $1,000 on conversion optimization 10% of my budget that got better results than any of the money I spend anywhere else, in comparison as far as ROI goes right return on investment on that event money spent. So, you know, that’s pretty, pretty impactful. So when you talk about AV testing, conversion optimization, that’s just a kind of a nice little way to categorise it. Right. The The other aspect of that was that it was also the area that that most marketers spent the least amount of money on. And so what I what I’m getting at is I think conversion optimization is kind of a hidden gem within opportunities of most marketing packages, because most people aren’t even getting to conversion optimization. They’re just still working on deploying the initial strategies.

Tony Winyard 23:40
Hmm. So would you suggest the most companies are thinking about they’re trying to come up with some kind of strategy? They should? That’s something they should really look at first.

Jeff Pulvino 23:49
Yeah, I think a lot of times they’re trying to think how to reinvent and do something new and constantly, maybe keep it fresh. And there’s nothing wrong with that. I think, you know, we try to keep the campaigns fresh that we do. But we also will design campaigns to be evergreen and run as long as possible so that we can do conversion optimization and really get the peak performance out of those campaigns.

Tony Winyard 24:17
So, where do you how do you see things changing for for your sort of industry over the next few years?

Jeff Pulvino 24:23
I you know, I think that we’re going to see a lot of advancements with bots and AI. You know, we’ve we’ve seen it over the last couple years. Today, I was in customer support with Amazon trying to find out what my order that was placed there was supposed to be here tomorrow was all of a sudden moved to Tuesday. And it was very interesting to me because I could tell I’m dealing with a bot but it was very human like, you know, as I was, as I was talking to or actually texting with the Amazon support chat person, I realised it was a bot and the bot was very human mind and and I was even trying Trying to, you know, get to the point where I felt like I was with a human or could get the answer that I wanted, but it just, it really reinforces how far AI is come and we are we’re using bots like that within marketing campaigns using, you know, Facebook Messenger or website chat or, you know, different various chat engines and I think Instagram is going to be another one that’s going to be very popular as they deploy Instagram on the Facebook chat channel. So I you know, I think AI and bots and, and automation is really going to be something that’s huge. And of course, that kind of ties into the next topic, which would be you know, ai voice search tools like Alexa. You know, I could see us you know, in the future just asking Alexa, where should I eat lunch book me a reservation. And Alexa, knowing my preferences is going to be able to, you know, pick the right spot in Alexis is going to make those decisions based on Her information and in it’s going to be less about us searching on Google and finding the perfect restaurant.

Tony Winyard 26:06
So how do you think it will change? Change your business?

Jeff Pulvino 26:09
Oh, yeah, I think it’s it’s changing now already on a daily basis and just will continue to change. I think that it’s, it’s going to be something that businesses are going to have to be more adapt than ever in order to compete in today’s world with digital marketing. You know, there’s, there’s so many case studies of businesses who haven’t planned for this or thought it was a fad that were monsters businesses that have gone under like Toys R Us or Sears or JC Penney’s, you know, that either have had completely gone out of business or have had dramatic impacts in your league gone out of business and had to file bankruptcy or reorganise the company. And so they you know, in for every one of those large companies, there’s thousands of small companies. And so I think if you’re a small business owner, and you’re thinking that you’re you know, You don’t have to be dependent upon digital marketing. I think you’re just you’re putting yourself at an unnecessary risk.

Tony Winyard 27:08
Do you are you mostly working with local companies? Or are you like all across the states or even other countries as

Jeff Pulvino 27:14
well? Yeah, we you know, we work with small local mom and pop companies all the way to national brands. We’ve even worked internationally. I’ve worked with a large voting manufacturer out of Canada worked with, oddly enough, some musicians and MUSIC Studios out of Italy. We’ve worked with a staffing company out of Australia. So you know, people have found us internationally but the core of our businesses here in the US

Tony Winyard 27:43
and so what are your general thoughts on exceeding expectations?

Jeff Pulvino 27:48
I think it’s it’s exceeding expectations is got to be a core function of what we do. Use me group. You know, we and once we adopted this methodology or Working on strategies, it’s really allowed us to, you know, to live that out in why we we don’t like working with anybody in unless we’ve done this strategy workshop as part of implementing the services because it’s it’s so difficult to build a house without a blueprint. And so you know, no matter how good we are as a marketing agency, if we don’t have that blueprint of what, what we should be doing and how that’s supposed to affect the business, then, you know, it’s just not as easy to execute on and what I like to know going into it is the goals of the business and how I’m going to achieve those goals so that I’m not then having to rely on necessarily the feedback from the business of Hey, are we doing a good job in marketing? Because I’m able to, like see how I’m impacting the business because we level set on the goals before we even started marketing day one.

Tony Winyard 28:54
And so what would the strategy workshop involves so is there like a whole day thing where you sit down with your whole team How would it work?

Jeff Pulvino 29:03
It’s an interactive virtual environment, we send a questionnaire first. And that question gets filled out by the company in the team. And then once they fill that out, then they meet with myself and my entire strategy team and we debrief them and unpack the answers in the questionnaire. So going more in depth, maybe questions they didn’t answer because they weren’t sure how. And it goes really in depth to understand you know, the business, their vision, their products, their services, their target customers, who their competition is locally, nationally, direct, indirect, and so on what they’ve done from a marketing perspective, what they’re doing with the tried and failed, and we go really, really in depth. Once we unpack all that information. We then go to work with a very extensive audit of all of their assets like what are they doing online? getting access to their website, their Google Analytics, their Facebook account, advertising accounts that they’re doing that we analyse everything that they’ve been doing from marketing perspective. And we go, we go that in depth on all of their competition, direct indirect competition, small local competition, if they’re a local company, and then big national brands, because if you’re a local company, I’m sure you there’s a big national brand, that’s your competitor as well. And we also look for outliers, like who’s doing it, right. He’s doing a good job. So maybe even a not a competitor that we came up with, but maybe we find a potential competitor on Instagram, that’s just crushing it, or on YouTube. So we look for the outliers in the industry, and then we analyse all the competitors in the outliers on the same way so we can find, you know, with the tools we have, we can see what ads they’re running and how much traffic they’re driving and what keywords they’re using. So instead of us just, you know, guessing or doing research based on our client, we’re doing research based on the whole the whole landscape once that’s done, we use all that research to develop a strategy in each of the core marketing areas such as you know, SEO Pay Per Click retargeting, content marketing, social media marketing and management, social media advertising, email marketing. And it all ties together with what we call pillar content, which is long form content and we break that up into micro content that ladders back up to the pillar content. So strategically everything has a call to action that’s meant to engage the the audience more bringing them down that funnel into you know, a lead in a customer. And you know, that’s, that’s really what’s going to differentiate not only us doing that strategy, but what the content we put out of it being truly effective in lead generation and then getting a true ROI out of it. So you know, mapping out the the micro content that we put in social media so that there’s actual purpose to it and can drive it into a Lead is a big part of that strategy.

Tony Winyard 32:04
Are there any sort of sectors or industries that you prefer to work with? Or is it quite varied?

Unknown Speaker 32:11
It is quite varied. There’s some areas of specialty like of course the health, wellness and fitness industry is a huge specialty of ours based on the success that we’ve had there. Were very proficient in the real estate and mortgage industry as well as the automotive and boating industry. You’ve got a lot of experience in those specific niches you know, I I like the the fitness industry because it kind of is just fun and exciting. Like if you’ve ever been to like when I the first time I went to the Olympia competition in Las Vegas, it you know, you’re going to this business conference and competition, but it’s much more like just kind of a fun rally in the health and fitness space that can comparatively to maybe something that we’ve all been to before for business. So the fitness industry can be a lot more, I think fun and exciting based on its general, it’s generally a different vibe than maybe if you’re dealing with software engineers. So, you know, I kind of like to have a little fun when I’m working. So that’s if I had to say that’s been really enjoyable as far as like a niche that I enjoy the most.

Tony Winyard 33:25
If people want to get more information on the things that you do, where should they go to?

Unknown Speaker 33:31
Well, they can go to that’s our business website. And that’s the marketing agency they can go there read about our services and inquire about a free evaluation or if they’d like to just maybe schedule some time to talk to me they can go to so no .com and that’s my own personal website. They could, you know, schedule a call with me and you know, I’m I’m pretty accessible like, I’ll get on the phone. just about anybody, I’ll give somebody up to half an hour of my time and love to meet people provide value to your life and I’m not here to sell or pitch people services. I’m actually here to just figure out how to build relationships and help and provide value and if that somehow results in us working together, great. If not, then, you know, I believe in it kind of pays it forward eventually.

Tony Winyard 34:20
So is there. Do you have a quotation that you like Jeff?

Jeff Pulvino 34:26
Um, you know, I don’t have a specific quote that comes to mind, but I can tell you, one of my favourite people, as far as a mentor goes, is Walt Disney. So, you know, I’m not I’m not the best at remembering a true definitive quote, but I’ll tell you, my mentor, one of my mentors, if I had to pick somebody that liked to go to go back in time with me, it’s definitely Walt Disney and, you know, I like what he what he accomplished from a business perspective.

Tony Winyard 34:54
And so what is it is there anything particular that you like about what he did?

Jeff Pulvino 34:59
You know, Course What do you accomplished in what is still being accomplished by his initial efforts were amazing. But I think one of the most inspiring things to me is you know, just how much opposition he went up against to get his ideas launched and what he overcame to and what he had to do to continue to fail forward. And no matter how many times he failed, he just never gave up. And you know, just when you really like peel back and watch some of his documentaries or read some of the books that have been written about him, it’s just he was an amazing individual who had immense perseverance as an entrepreneur. Hmm

Tony Winyard 35:34
Well, Jeff, it’s been a real pleasure speaking of you and also really informative as well so thank you for for your conversation.

Jeff Pulvino 35:42
Yeah, absolutely. Thanks for having me. I really enjoyed this as well and like I was telling you earlier you know, I hope to make it out to London one of these days and maybe we can go have a you know, some lunch or dinner.

Tony Winyard 35:53
Absolutely. We will have some fish and chips.

Next week, Episode 65 is with Judith Quin. She has a company called That’s the website, where she helps people to find their voice to improve their communication people who may be afraid of public speaking, she helps them feel that they have a voice and communicate speak better. And we hear a lot of stories about how people were able to get much more done in their life get much more confidence in their life, and to do things which they would never have expected to result just from simply improving their their public speaking or just improving their communication skills. So that’s next week with Judith Quin, to leave a review for us on iTunes that really helps to get the show to more people. Maybe share this episode with anyone for example, if you know someone who is marketing is not the good as it could be certainly their digital marketing strategy if they don’t have a strategy. They definitely need to listen to this podcast this episode. So if you know someone who has their own business and needs some help with marketing, this could be a good episode for them to listen to this. I hope you’ve enjoyed this week’s episode and have a great weekend. See you next week.

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