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EE078 – Theresa Cifali

“My job as a coach is to empower my clients to leave me”. Theresa Cifali helps clients to embrace change rather than fearing it. A former professional singer she now helps business owners to have a better life.

Some subjects covered:

  • How being treated awfully by a 2nd grade teacher helped her
  • Workaholics
  • Reaching goals
  • Started a digital craft magazine which became a big success
  • What is a Productivity Strategist?
  • The Daily Achievers Academy – group membership programme
  • Plans to launch her first course about life not just business called “Plan To Achieve”
  • Help people articulate what they want their life to look like
  • Helping clients with their resistance to change

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Transcript:

 

(Transcriptions are done using www.otter.ai through a system of artificial intelligence; so every episode contains a few mistakes as AI is not yet perfect for transcribing the human voice. However, it is a very time-consuming process to go through each transcript and correct all the errors. So please accept my apologies for the number of errors, but I hope that these transcripts are useful to you.)

Tony Winyard 0:00
Exceeding expectations Episode 78. Have you ever worked with a coach? Which do you think is the better approach to work with that coach year after year or for that coach to be so good that they empower you to leave them after just a few months because they really help with you being able to be more resistant to change. Today’s episode of exceeding expectations. I am with Theresa Cifali who is based out in New York. How are you, Teresa?

Theresa Cifali 1:39
I’m awesome. How are you today?

Tony Winyard 1:41
I’m very good. I believe from the conversation we were having just now I get the impression you’re an experienced podcaster

Theresa Cifali 1:49
and you know I am so excited about launching my podcast this year, but I’ve been on other people’s podcasts. I love reaching more people. And the more people I reach, the better I feel, because then I feel like I’m helping.

Tony Winyard 2:07
Tell me about your podcast. And so what will that be?

Theresa Cifali 2:10
Um, well, my podcast I’m planning on watching it on quarter three. And it’s called daily the Daily Achiever show.

Tony Winyard 2:17
Okay. And so what what would be the format? What’s the aim?

Theresa Cifali 2:22
Well, I think it’s going to be like a hybrid of sometimes just me sometimes an interview. And the premise around the daily achiever show is what you can do each and every day in your business to make progress because oftentimes, we discount the little things that we can do because we’re looking for that big leap. And I just love the idea of in my head, you know, slow progress beats no progress anytime.

Tony Winyard 2:55
Well, let’s go back a bit. So what what is it that you do and how did that come about?

Theresa Cifali 3:01
Oh my gosh, well, I have quite the entrepreneurial journey. My entrepreneurial journey started started in high school when I was just a wee 17 years old. And throughout the years, I’ve done many different things. I was a professional singer for 25 years. It was awesome. I did it in high school and college and then throughout until I was in my mid early mid 40s. And I said I would do it until it wasn’t fun anymore. But through during that time, even though I was still singing, you know, I’ve started as an elementary school teacher, and then my children came around and when my oldest was born, I really was so excited to be a stay at home mom, and I slowly found myself going insane. Because I’m like, well, maybe I just need a hobby. So I started just doing more crafting. I loved craft music. And crafting anything music art, I definitely use my my right brain. So, um, I learned a lot about crafting at that time I started teaching which was great because I was using kind of my teaching chops, everything I do is around educating. And so I had a 20 plus year career in the craft and hobby industry as a professional graphic designer. When I started there, there was no internet and but during but the internet was starting to make its appearance and I had to pivot a lot in that career. So by time I was towards the end of working within the craft and hobby industry, and I didn’t work for consumers. So I work business to business so I would work directly with manufacturers like Velcro or ellmers and I wore many hats When the internet started to make its appearance, I had a pivot all Gosh, a lot. So it was fascinating, all the things that I was learning, but at the same time I was driving myself insane. I also started digital craft magazine. And by the end of that career, I was so burnt out and exhausting myself. And that’s what led me to do what I do now, which is, I’m a productivity strategist and business coach. I started doing that in 2016. I was already coaching and advising and working with manufacturers working with colleagues and I really loved doing it and said, let me do that full time. And the my niche has pivoted here and there so I started with craft and hobby folk and now I work primarily with service based small business owners. Right.

Tony Winyard 6:01
And when you say you work with them, as as a coach?

Theresa Cifali 6:06
I do one to one coaching primarily right now, I started my business very methodically, instead of doing it the way everybody else expected me to build, and having built businesses in the past online, it was, you know, I didn’t start the website and the business cards and all that I started actually the opposite with one to one coaching, working with people trying to figure out what they needed, and how I could help. And if I liked doing one to one coaching, if there was a need, and so I did that. I’ve been doing that one to one coaching now. For Gosh, it’s 2020. So I’m in my fourth year, and this year I launched I launched the Achievers Academy, which is a group membership programme. And I’m launching my first course it at the beginning of quarter two, and it’s called plan to achieve.

Tony Winyard 7:16
How will that help people?

Theresa Cifali 7:18
Well, I find people are in two camps when it comes to service based business owners. So my clients have clients, and oftentimes they’re not working on their business at all. They’re basically functioning like employees. And they also have desires and dreams as to what they like to see their businesses become. But they make very little progress, because they spend all their time you know, putting out fires or just flitting from project to project with no real end goal in mind. So what I do is I help people articulate what they want their life to look like not just business? But, you know, what are they doing personally and with family and community? You know, how many vacations are they taking? How many hours? Do they really want to be working? How much money do they want to be we’re making, getting that that information out of their head, which where most of us keep it out of their head and into some kind of format that then becomes visible and tangible that you can look at and break it down into, okay, if this is where I want to be in five years, what’s the first step for this year, and then breaking that down and continuing to break it down into small daily actions so that when they go to sit and work on whatever it is that’s on their to do list for the day, they know why they’re doing it, how it fits into the big picture, and why it’s important.

Tony Winyard 8:53
When you say you’ve got the name, daily achievers, so how did that come about? Was there a sudden moment of inspiration, where did that name came from or how did that come about?

Theresa Cifali 9:02
It was it was a client. So believe it or not, that we were just talking about. We’re just having like a general conversation. And and it’s a little embarrassing because I don’t like to like toot my own horn so much, you know, but but she was just articulating how I helped her and what the growth that she saw in herself, and the confidence and she said, You know, you’re not I’ve gotten I’ve gotten so much more accomplished in the last four months than I’ve gotten in the last two years. And she said, You’re really not a productivity strategist, you’re really more of an achievement coach. And, and I really liked that because, you know, I think we’re all you know, we do anything that we’re doing, whether it’s, you know, whether it’s a health goal, or it’s It’s a business goal, or another type of personal goal, a financial goal, you know, we’re looking to achieve something we don’t start stuff to end up back in the same stay in the same place as when we began. So, you know, it’s like, if people feel that they’re not making progress, then how can I help them achieve and then from there, it was really just, you know, one of my favourite things to do is just play around online with the Saurus and, you know, other programmes that will help you come up with with names, and I just, I just was playing around and Oh, the other way to do that is just just start writing. By time you get 30 or 40 ideas in that’s when the good stuff starts to come. And you know, this just popped up I really liked it, put it aside for a little while and the more I sat with it, the more I liked it, and it just fit in I think as a brand to what it was that I was doing. And, you know, what are the other things that I can say within daily achievers?

Tony Winyard 11:17
In the brief discussion we had before we started recording, you mentioned about how you like the whole kind of ethos behind exceeding expectations. So, I get the impression that that’s something you do in your coaching practice. How is it you’re able to exceed expectations of coaching clients?

Theresa Cifali 11:39
I really do love the entire concept because, you know, I think when people hear exceeding expectations that the first place I think the brain goes is about giving more or over delivering, and I don’t go there. I go to a to a different place. My job, I feel as a coach is to empower my clients to leave me not to make them dependent on me. So when I’m working with people, I want to teach them how to help themselves. And when that starts to happen, usually it’s like it’s about two months in of a process where the resistance to change starts to switch this, I don’t know, there’s a flip. There’s a switch that flips for my clients, when they see a small amount of progress at first with a lot of encouragement, you know, and sometimes tough love. And when they see that there’s, there’s some forward momentum. It’s something changes for them and they start helping themselves and I think that’s what exceeds people’s expectations. I think that when they come to me, they’re at the point where they’re like, I can’t do this by myself, I need somebody else to help me. Yeah. But then their expectations change because it’s no longer reliant on me. I become less of the teacher and you still stay in that mentor, but like I become more of a strategic partner, somebody to roll their own ideas off of instead of looking to me for answers, they’re helping themselves and that’s what really makes that change for them.

Tony Winyard 13:44
From the sounds of things the duration you’ll be working with a typical client will be much shorter than with many other coaches?

Theresa Cifali 13:54
Yes, I mean, you know, my my coaching programme is six months. My one-to-one programme is six months long. Some of my clients will renew for another six months, but I try not to keep them more than a year. You know, by that point. You know, who are they like, you can see that you’re always going to get people that people will automatically procrastinate, procrastinate around certain things, right, especially things that they don’t like to do or they find hard or scary. And, you know, their, their ability to recognise it. I think it comes with the awareness of, Okay, I know exactly what’s happening. You know, teaching my clients how to self assess, you know, how did I do today? How did I do this week? How did I do this quarter? What went right? celebrate it What went wrong? Why did it go wrong? What changes do I need to make? Is it outsource is it Is it something that they can just dump doing all together and find a different path? So? Yeah, I think I don’t know how long people stay with other coaches, but generally six months but no more than a year.

Tony Winyard 15:18
And something you mentioned before we started recording was helping clients reach goals and so on.

Theresa Cifali 15:26
Yep. That’s where like my plan to achieve I just, I’ve been working with a group of founders on helping me craft this course. I like information information is good. Instead of me, blowing people’s minds, teaching them something that will overwhelm them. Instead of helping, working with a small group that I can say, okay, you know, what’s working, what isn’t working and being able to grow that grow that course might even in even in the my plan to achieve course, which is all about goal setting and achievement. The framework around it is think plan do don’t feel that people spend enough time thinking about what they want, they’re very much in the do. And they don’t spend enough time in plan, or they spent all their time in planning. They’re not doing it’s one of those two, usually. But, um, so the idea is, you know, not just breaking down smaller, but making sure you’re making progress and that you’re making progress towards a place you want to go to, and getting feedback from people as I’m trying to teach them a repeatable process, so that every quarter, they know exactly where they should start. We start at the beginning, yearly goals and then we focus down in what are the actions we need to take in the quarter and that’s when we then break it down weekly. Daily, nothing, a couple of weeks before the quarter ends, they now know the process and where to go back in and say, Okay, here’s what I wanted to do for the next quarter, and then go back and start working their plan.

Tony Winyard 17:16
In the course that you’re creating, is it a case of when you work with someone one-to-one that you’re able to help them in a certain way? Do you feel that with a course you’ll be able to help people in a different way? Or is it to get a wider spread of of clients? What is the difference between your coaching and your course?

Theresa Cifali 17:40
Well, coaching gets people one on one with me, and for me, it’s about it’s about reach. So I am a service based business owner because I’m a coach. So that automatically puts me at a deficit, as to how many people I can help Because there’s only one of me and there’s only so many hours in a day. And it was never my intention to only do one to one coaching. And so when I move to a course or small group that allows me to be one to few or one to many, and then help people help more people than I could if I was only working with clients one on one. You know, there are obviously differences like my one to one clients, get me one on one. So my conversations with them are different than I could have with a group. And the way people taking the course can ask questions, is, you know, during the duration of this course, there’s there will be group coaching calls, but still, you know, depending how many people sign up, you know, right now, my small founders group, it’s like, not everybody can come to every coaching call. Not everybody can ask a question that call. So having one to one is always great, because then I can really dig into like, sometimes when my clients are asking questions, they’re not necessarily the right question so we can dive deeper to pull out what they really need.

Tony Winyard 19:24
You were talking about your experience you had in a second grade that shaped some of your thoughts.

Theresa Cifali 19:34
Absolutely. You know, I want to say, I want to start with this. I’ve been blessed in my life in that I’ve been surrounded by people who’ve demonstrated what it means to exceed expectations, right. So, and I thank you for that actually, because it wasn’t really Until I was thinking about this podcast and what the name meant. And you know what your mission is that I was thinking about what kind of stories I had from my past that demonstrate exceeding expectations and I immediately did not go to my personal experiences exceeding other’s expectations but how other people have exceeded mine. So um, so it’s in always in hindsight that you can recognise those things when you look at them. So I had a horrible second grade year, the whole year, I had a really bully of a teacher. She, the woman terrorised me in

Tony Winyard 20:47
What age is second grade in the US?

Theresa Cifali 20:51
Seven years old. So I was a little girl, and she just decided that year that I was going to be the one to pick on it. It wasn’t until very late in the year like almost towards the end of the school year that my mom caught on what was going on. But you know, there were signs, like when you look back, so I have like really distinct memories of coming in to school for the day and walking up the steps. And, and I can still see it. It’s how much of an impact it had, as if I’m watching it. Like from above, right. And I can see myself walking up the stairs with like my lunchbox and my book bag and the teacher was moving my desk into the hallway. She decided for whatever reason that I was a behaviour problem. And her solution was to just terrorise me all year long. And I was afraid to tell anybody because I grew up that, you know, adults we respected adults, and if this woman thought I was bad, then I must have been really bad. So And by the end of second grade, I was reading on a first grade level. I no idea recollection of what my math skills were. But I was behind in everything. And my mom, by that point had become a really big advocate. And you know what you’d expect. And she made sure that I was going to be in a classroom for third grade with somebody who is kind and I, my third grade teacher was Mr. Volpi. James will be and he was a new teacher, just a very kind person. And he spent the summer helping in tutoring me and catching me up so that when I started third grade, I was where I was supposed to be. And you wouldn’t expect a teacher who’s going to have so many other students, right to take time out of their day to come and give the time and themselves, and just be gentle and loving and then help shape a great year for you just by demonstrating what a teacher should be. Yeah. And it’s like, even those things that have happened multiple times throughout my life always helped me want to pay it forward. How can I make somebody else feel that way?

Tony Winyard 23:29
Did you realise at the time that that teacher was going way beyond where they should have been? Or was that just a later reflection?

Theresa Cifali 23:36
No, I definitely didn’t realise it. You know, I was, seven by that point eight, maybe and no, no clue. And it wasn’t really until years later. You know, he was an inspiration. I was a teacher I taught for a few years before my oldest daughter was born. He was an inspiration to become a teacher. And believe it or not, so is my second grade teacher. Very much. So just because it’s like how do I become a teacher? Like him so that there are no room for teachers like her? Yeah.

Tony Winyard 24:17
Something else you were talking about, a phase you went through, were you a bit of a workaholic?

Theresa Cifali 24:23
Oh my gosh, yes. So you have to keep in mind, I loved being in craft and hobby, and working for myself. And I really was driven to be successful. And it was never about the money. It was about having something my autonomy, something more than just a wife more than just a mother something that was mine. And, and so I was just driven to, to succeed and I was really I think pretty successful as as a craft designer in the craft and hobby industry. And then in 2011, my colleagues, a couple of my colleagues reached out and said, you know, we want to start a digital craft magazine. I think if we weren’t the first we were one of the first digital craft magazines. And, you know, we’re going to use this magazine, we’ll give it away for free as our opt in. And then here’s how we plan to monetize it. By that point, I’d embrace my inner geek. So I was a good fit for this group, because I was doing things like social media marketing, and I was also doing web design and other things, using some other skills that I’d picked up along the way. In, in my career, and, and it was a lot of fun, but I was running two businesses, and I was singing, right so so throughout all of that I was singing on the weekends and stuff. So I had my craft business, my professional design business, and then we started this crap magazine that we thought was going to start, we started slow. And it the thing just took off. And within two years, it had morphed into a publishing company. So, you know, we were producing ebooks, craft ebooks, ebooks for manufacturers on product books. We were manufacturing for other designers who had concepts. And, you know, there weren’t a lot of opportunities a lot harder to get published. So, you know, and understanding how to self publish back then was tough. So we feel the need in that area. And I was absolutely insane. I was working 16 to 18 hour days. I was wasn’t sleeping. I had really horrible insomnia because I was constantly afraid that I was going to forget to do something or I never felt caught up. I always felt really behind the eight ball and And it was, it was a hard time for the people around me. You know, it was hard for me, but I didn’t realise it then because I was so entrenched in the, the chaos I was causing in my own life, you know, not stopping the eat. Somebody is not stopping the shower. And, you know, my husband coming in wanting to ask me a question and I snap because, you know, he was bothering me, you know, it’s like, I’m trying to work, what are you doing, not communicating what my needs were or how to make it better. And you know, it was it was tough for my girls to you know, my my girls gave me a lot of grace. Luckily, I realised before I think it was really too late to start fixing things.

Tony Winyard 27:54
How did that realisation come about?

Theresa Cifali 28:03
My husband’s and my daughters; my husband’s a teacher. And they were going to be off. It was going to be a four day weekend, there was a holiday here. And they wanted to go visit friends out of state. And the kids were really excited about it. And my husband’s like, you know, yeah, let’s go and I’m like, Oh, no, I can’t go You kidding, I got all this work to do. You guys should go. So it’s, and this is because my husband is a very patient, loving man, you know, never would never get mad. Always, like exceeding expectations in that. in that aspect. He had every right to get mad and frustrated. And I’m sure he felt that way. But he always just let me work it out for myself. Right. And was just supportive. And one of those ways he was supportive was just by not giving me a hard time about wanting to send them off on there. And, and that’s what I did. I sent them off. It was, it was a September. And I was excited to see them go. I was I had a list about five stories high of all the things I was going to get accomplished. I was even going to get ahead. I had this huge plan every hour, every second was accounted for on the things that I was going to get caught up on, and the things I was going to get ahead on. And then, you know, when they got back I’d have like a fresh, you know, fresh clean plate to start with and sent them on their merry way and came back in the house and I remember it like it was yesterday, came and stood in my very quiet living room. And I just stood there and it was silent. And I just started to cry. And, and maybe that would be expected Do overtired, overworked, frustrated, emotional woman. But what I realised in that minute was that wasn’t what I wanted. And so I was like, This isn’t why I started my business. I didn’t start my business to work a lot more for a lot less. Yeah, a lot less time with my, with my family. No time with myself. And, you know, the harder I worked, the less money I was making, which I was just starting to really become aware of. And at that moment, that was a that was a pivotal moment for me from that. That moment right there. made me say, There’s got to be a better way. This isn’t what I want. What do I want? And then how do I go about getting that? Yeah.

Tony Winyard 30:53
So what changes did you make and how quickly was it noticed by your family?

Theresa Cifali 31:01
Well, the most important thing was communicating. Right? So, even apologise, like I had to do a lot of apologising, and not that gravelly, I’m so sorry. It’s just like, here’s what’s been happening for me, and I don’t like it and you deserve better than that. And let’s talk about it. And I’m sorry, this isn’t really what I what I intended. And I’m going to make it right. And here’s how you can support me. So asking for help, was was a big one. Getting over myself to realise that asking for help isn’t weakness. its strength. And then honestly, it was in the beginning when I started that that journey, it was, you know, one step forward. 10 steps back. My first thought was, okay, well, let’s start with work. You know, works easy. I like work works fun. If you asked me what I like to do for fun, I would have told you work. So if I can just fix the things with work, then everything else will be okay. And so I, I’m like, how do I squeeze this 10 hours of work into to see if I could just be more productive. And what I came to realise really fast was that that’s not possible. And it really wasn’t about doing more things faster. It was about just doing less. And then trial and error. There wasn’t a lot in the way of like, I didn’t know who else to ask most of the people I’ve made that were colleagues with I grown friendships with were also in that like, workaholic mentality. And they, some of them were going to come with me and some of them weren’t. Right. So for me, it was okay. Constantly pivoting and then stopping and taking a look back and saying okay, This isn’t working. Where, where can I? Where should I really start? And the first thing I decided to fix in earnest was my sleep. Right? And so it’s about finding the one thing. It’s not about waking up and saying, okay, tomorrow I’ll be different. It’s about starting smaller. What’s the one thing that I can do or change that will then affect everything else?

Tony Winyard 33:30
Was there had you had someone’s have educated you on the importance of sleep? What was it that made you centre or focus on sleep? That would be the biggest change?

Theresa Cifali 33:42
Well, it wasn’t. I don’t recall anybody like talking to me about it. A lot of people didn’t even know that. I wasn’t sleeping. I’m obviously people in the house. My my kids noticed I wasn’t sleeping. My husband noticed. Of course, I was up all the time. But um, For me, it was I’m just exhausted all the time. So it’s no wonder that I can’t focus. It’s no wonder that, you know, I need to take a nap in the middle of the day sometimes. And then it’s still only a 15 minute nap. So it’s like, you know, it’s like, it’s still not a good amount of sleep. Yeah, um, and or the quality of my work is suffering. So what if I were to get instead of two hours of sleep? What if I were able to get five hours of sleep? And then what conditions do I need to set around that? What are the boundaries that I need to set for myself? And what are the conditions I need to create in order to facilitate sleep? And I was not going to be a take a sleeping pill person because I like the idea of getting addicted to anything freaks me out. I don’t even like to take an aspirin or an Advil if I don’t have to. So So I wasn’t going to medicate. And so I had to then start changing the circumstances around that. And it was very slow, steady progress and then reflecting and assessing and looking at what are you doing? what’s working, what’s not working. And a lot of that came with setting up some habits like at night, new, just nighttime habits, things like, you know, just things that I’d read online, myself, you know about how devices the computer screens can affect your sleep. So it was starting small, like okay, I have to be off the computer an hour before I want to go to sleep. And then you know, even before that, what time do I want to be in bed? Yeah. And then, you know, starting and working backwards from there if I want to be in bed by midnight, cannot be looking at a device by 11. And then, you know, okay, what am I going to do in that hour to keep me off the device. So in finding those kinds of things for me it was reading an actual book. Like it couldn’t even be on a Kindle or anything along that those lines were on my iPad, it had to be an actual physical book. And what I found was that I was getting tired earlier. So eventually that 12 o’clock went to Okay, well, I’m gonna lay down at 11 and read and then by 1130, I might have been asleep and then constantly tweaking it and then I okay what I want to get to bed by 11 and then removing things that were I have certain rules around sleep even now, I get about like a good solid seven hours a night. And that changes my my outlook on the next day. It, you know, keeps me in a good mood. It definitely increases my productivity. Because I’m not tired. And you know other things, too, like getting all the things out of my head that I knew were going to wake me up. So, you know, before I went to sleep before I got into bed and with the book, what can I just bullet out in in a journal and get it all out of my head so that it’s not still swimming around in there to keep me up. So like those kinds of things were really super helpful.

Tony Winyard 37:31
And I guess the lessons you learned in your experience have helped enormously in the coaching you’ve been doing and the course you’re creating?

Theresa Cifali 37:39
It does. You know, people come to me primarily because they need help with their business, but you’re more than your business. So everything touches everything else. Sounds like you’re all the things happening with your health, and your your Personal, and your financial and, you know, things that you’re doing with community and family, all of those things affect everything else. There isn’t one thing in isolation. So you have to look at all those things. So like when people oftentimes my clients are struggling in their business because they feel unfulfilled personally. So I have one client, who was a triathlete and had gotten so busy in his business that he wasn’t even biking anymore like he used to. So being able to help him identify that and then bring that back in to his life. helps in all other areas, people spend too much time focused on time, right? Well, I don’t have time to do that. But when you make time to do the things that you enjoy, everything else also helps everything else. get easier. Yeah.

Tony Winyard 39:05
Time is flying. What what are your general thoughts on the phrase exceeding expectations?

Theresa Cifali 39:12
I think that exceeding expectations has many different meetings. You know, there’s your traditional, you know that, that, well, you should, you know, under promise and over deliver. But I think it’s in the small things that are around you every day that we take for granted. Yeah, so things that aren’t necessarily a surprise or a wow. They’re, they seem like small, little insignificant things. Like somebody’s just picking up the phone to call me, especially in this digital day and age where it’s easier to email or text when somebody picks up the phone and calls me just because they were thinking of me. That has a lot of value in meaning for me, that exceeds expectations. I think looking for the things that are good out there and holding on to those instead of looking for things to go wrong looking for things to go, right. Yeah. And when you do that, it flips your mindset. And when you flip your mindset, in that in that matter, to where, you know, looking for those positive good things, the small little tiny things. When you when you have that and it flips your mindset, everything else changes. It’s like dominoes toppling over. And it’s also easier when those like trials and tribulations come up to remember yourself that there’s a lot more good than there is bad.

Tony Winyard 41:03
Absolutely. So if people want to find out more about you Theresa where would be the best place for them to look?

Well, you can catch me on my website at www.TeresaCifali.com You can also find me on Facebook, Twitter, Pinterest, LinkedIn all at Teresa Cifali, Instagram. I’m pretty much everywhere online but the best place to get the most amount of value is on my blog. So if you go to TeresaCifali.com and click on blog, there’s lots of articles there. I primarily stick with productivity time management organisation, goal setting achievement, and, and outsourcing. So if you’re looking for help in those areas, I’m your girl.

And your podcast is quarter three. I think you said?

Theresa Cifali 42:08
Quarter three, that will be the daily achievers podcast.

Tony Winyard 42:15
Before we finish. Do you have a quotation you particularly like?

Theresa Cifali 42:21
Oh my gosh, there’s just so many. But my favourite quote of all times is a Dr. Seuss quote, and it’s “Be who you are. Say how you feel. Because those who mind don’t matter and those who matter don’t mind.”

Tony Winyard 42:35
What is it that resonates with you about that?

Theresa Cifali 42:38
I think it’s just be yourself. Don’t worry about what other people think, don’t compare yourself. Just be yourself and be authentic. And the right people, people who are supposed to be around you and in your life, we’ll find their way there.

Tony Winyard 42:58
Teresa, I really Appreciate sparing the time you’ve given to share your stories and experiences with our listeners.

Theresa Cifali 43:07
Thank you very much. Thanks for having me. I had so much fun

Tony Winyard 43:14
Next week is Episode 79 with Molly McGlocklin, and she is the creator of a company called Sleep Is A Skill. And we’re going to find out a lot more about exceeding your own expectations and how sleep can really benefit you in so many different ways. In your cognitive abilities, in your performance, in even things like losing weight that can be affected by your sleep. So that’s in next week’s episode with Molly McGlocklin. Hope you enjoyed this week’s show with Teresa please do share it with someone who you feel may get some real value from some of the tips that Theresa gives. Please do subscribe to the show and and leave a review. I’m not asking for it to be five star. Be honest on what you think about the show. The more reviews we get, it really helps for more people to find out about the show. Hope you have a great week.

Transcribed by https://otter.ai

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