EE086 – Marley Jaxx

Tony Winyard – Health, Breathing, Sleeping, Mindset & Movement Coach
Marley Jaxx is a Content Creation & Strategy Expert. She has spoken at Funnel Hacker Live, shared stages with Gary Vee and Tony Robbins. Daymond John from Shark Tank is one of her esteemed clients.
She is waging war against short-term influencers and creating visionary leaders who realise the impact of an effective video strategy.

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(Transcriptions are done using through a system of artificial intelligence; so every episode contains a few mistakes as AI is not yet perfect for transcribing the human voice. However, it is a very time-consuming process to go through each transcript and correct all the errors. So please accept my apologies for the number of errors, but I hope that these transcripts are useful to you.)

Tony Winyard 0:00
Exceeding expectations Episode 86

My guest today it is Marley Jaxx who helps people with video for their business using it maybe on Instagram, Instagram stories on YouTube and so on. So we’re going to hear a lot more from Marley in just a while. This is the podcast where we aim to give you ideas, how you can succeed in business how you can get better referrals, more testimonials by giving your customers a fantastic experience which really wows them. So you spend less money on marketing and advertising. If you like this episode, if you know anyone who maybe doesn’t use video so well or wants to use Instagram stories, or video on youtube. Please do share this episode with them. They’ll get a lot of value from this and why not subscribe and leave a review let us know what you think about the episode and the podcast in general right now. For today’s episode:

Exceeding expectations My guest today, Marley Jaxx, how are you Marley?

Marley Jaxx 1:12
So good. How are you?

Tony Winyard 1:14
I’m pretty well and where is it we find you today.

Marley Jaxx 1:18
Today I am in Boise, Idaho.

Tony Winyard 1:21
Okay, and that’s not where you’re from.

Marley Jaxx 1:24
No, I spent a lot of time here. I have a lot of friends and family and in business here but I’m originally from Canada. Edmonton Alberta.

Tony Winyard 1:35
Do you travel quite a lot for your business?

Marley Jaxx 1:37
Yeah, I mean when we’re not in a global pandemic. I’m usually gone for about half of the year travelling around for clients and speaking engagements.

Tony Winyard 1:46
And what is it that you do?

Marley Jaxx 1:48
I have a video marketing agency I work with entrepreneurs and influencers to put a megaphone to their message and sell their products and services and scale their audience and ROI through video.

Tony Winyard 2:00
How did that all come about?

Marley Jaxx 2:02
well, I started as a social media manager I was actually a dental hygienist and I started doing social media on the side. And, and it started it was a great opportunity for me to be able to use my creativity and I and I loved I mean, I was always as a kid even just on on the internet and knew how to create content and was good at it and I thought this could be an actual career. So I started making videos for myself to get more visible and get more clients and they started to really take off and and so I thought well, what if I could do video for my social media clients, and then some of those videos really started to take off and it really grew from there and it it it you know, the opportunities continue to grow as the internet is really shifting towards loving video as as content.

Tony Winyard 2:52
What was it that really appealed to you about video?

Marley Jaxx 2:56
Really the ability to connect with an audience and entertain and inspire. I mean, people aren’t reading blogs as much as they are consuming video all the time. And when you can give people an emotional shift or be able to show your unique or fun or you know, personality through video that really allows you to connect with your audience on a deep level.

Tony Winyard 3:22
I guess from what you’re you’re saying that you help a lot of people with how to use video and so what would you think people misunderstand about using video?

Marley Jaxx 3:31
Well, a lot of people have fears around video like a lot of people say I’m afraid of the camera or I don’t know what to say and or why should I say someone else is already doing it. And I mean, I have a lot of responses for those for the people who say they’re afraid of the camera, it’s well, it’s a piece of metal and plastic. You’re not afraid of the camera, but you may be afraid of judgement or stepping out of your comfort zone. But you have to remember that your audience needs you and they they want your stories. They want to be able to resonate with you and your message. And so the other response to when people are saying, Well, why should I share my story? There’s other people doing it. I mean, people need to relate to other people like there’s there’s amazing influencers and celebrities we see like Oprah and Tony Robbins, but they’re also these like, big gurus on a stage. And it’s great to find someone who’s relatable and is going through things that, you know, you can look at someone and go, Oh my gosh, me too. And everything changed in my career personally, when I started sharing my stories and getting vulnerable about you know, what’s really going on in my life and then relating that back to the challenges or the the lessons as an entrepreneur.

Tony Winyard 4:43
What you just said there about getting vulnerable. Do you think that is one of the rules or key key points to using video?

Marley Jaxx 4:49
Absolutely. The number one characteristic of a good storyteller is the vulnerability and it’s it’s your job to connect the dots and to share those stories that give people those emotional shifts. When you get vulnerable, that’s what allows people to relate to you. Because if I just got on camera and shared the strategies and the tactics, I mean, that’s like a you think of like a university professor or Charlie Brown’s teacher, just like wah wah, and it’s sure it’s still valuable information, still things we need. But what allows the audience to connect with that and really buy into what they’re hearing is understanding the story like how you how you got to hear how you learn this, how you earn this, and, and, and really trusting the person that they’re learning it from.

Tony Winyard 5:31
I guess a lot of people are scared to be vulnerable.

Marley Jaxx 5:34
Absolutely. it’s scary to put yourself out there and you worry about what will people think what will they will they judge me? Will they understand me? But I mean, the people, the people who don’t those aren’t your people who need your message, and why would you ever make a business decision worrying about the people who aren’t your ideal customer, your people who need you, they need you to be vulnerable and share those stories and the people who Don’t take and just keep on scrolling by.

Tony Winyard 6:04
Can you think of an example where you’ve been working with someone who’s been really reluctant to be vulnerable to the camera and you’ve helped them to change that, and they’ve actually done it and then seen some some much better results than they expected?

Marley Jaxx 6:18
Yeah, I actually have a 21 day challenge where I work with my students to to overcome all of this and to start publishing their videos within 21 days. And it’s incredible that they, you know, they at first they think that they don’t have stories, but we all have stories you you have your origin story, your turning point your your failures, your wins the you know, the things you overcome and their stories everywhere. It’s, it’s your day to day life. It’s the thing you overheard at the grocery store. It’s what what someone said to you on the phone, it’s like a story that you then relate back to your thing, and to your lesson two, your message, your your, your mission, and so really helping people to be able to find that story. And then start sharing it I have hundreds, even thousands of students who who now are creating videos and building their audience and seeing our results their conversions their their sales are increasing drastically because of their ability to get out there and it’s really it’s it’s funny that before it seems like such a fear and then by the time they’re done the the challenge and they start incorporating it into their daily life, it just seems like second nature.

Tony Winyard 7:27
And is that encouraging people to do short video blogs or Facebook Live type things or what what kind of thing is it?

Marley Jaxx 7:34
Yeah, there’s there’s so many different formats. I mean, there’s Instagram stories, which are just 15 to 60 second snippets, there’s the video blogs, there’s the Facebook Lives, there’s so many different formats. And it’s I mean, we use a combination of all of them.

Tony Winyard 7:52
I suppose it’s an impossible question but which works best. I guess it depends on the type of business and many other factors as well?

Marley Jaxx 7:58
This works for any niche or industry. It’s really if your business needs needs an audience needs clients needs attention. It’s about how to get attention, leverage attention, and then be able to monetize that attention, no matter your experience, or industry or niche.

Tony Winyard 8:18
Where do people normally go wrong when they’re doing doing videos?

Marley Jaxx 8:23
They get hung up in time, tech, talent, if they think they don’t have enough time to do it. They get stuck on what kind of equipment they need to do, or in again, the mindset insecurity of who am I to do this. So we overcome those things by by giving you know the tactical strategies of saving your time, but then also the outcome of creating videos that become assets like these videos can be assets that sell for you for years to come instead of just making a video and it drowns in the algorithm and then you have to keep making more videos we show how to make videos that can continue to sell for you even years later. So that’s I mean that that helps a lot with making spending the most money getting the most output from your time that you invest. Tech. I mean, I I try to make things as simple as possible and I film The most with my iPhone. It’s simple we have I mean, most people have a smartphone on them all the time and it’s easy to just film right where you are. No, no fancy equipment required. And then talent, like I said, just overcoming those false beliefs about your story, your message and your mission to reach people who need it.

Tony Winyard 9:35
I guess another false belief is I mean, what you just said there about using an iPhone. A lot of people have this thing in their mind. It has to be expensive equipment?

Marley Jaxx 9:44
Yeah, and that’s very limiting. Sure I now I have some more expensive equipment, but I love filming with my iPhone the most.

Tony Winyard 9:56
And what about sound?

Marley Jaxx 9:57
sound I mean, the iPhone does have a good quality audio but there’s also little attachments that you can have a little lav mic and they’re like less than $100 on Amazon easy to get.

Tony Winyard 10:10
Maybe another fear they have is that whole kind of editing process after the video is made?

Marley Jaxx 10:17
I recommend easy things like iMovie or even like I also recommend outsourcing your video editing you can you can find someone on Fiverr, Upwork for a pretty minimal price and you can even set your pricing Hey, I have this video. It’s only five minutes I just need very simple edits. Can you do it for 20 bucks like my first video editor, edited my videos for I think it was $15 a video and and it was a better use of my time to outsource it.

Tony Winyard 10:47
And the length of it. You just said about doing something like a five minute video. Generally is it recommended to keep them sort of short and sweet?

Marley Jaxx 10:56
We like to do 5 to 15 minutes depending on the topic of Video. YouTube likes videos that have a little bit more length like maybe around 10 to 15 minutes. But the most important part is just the content of it. I don’t want to drag it out just to try to hit an amount of time. How do I make a video that’s going to keep people retained throughout?

Tony Winyard 11:17
Is it recommended for people to do a lot of research on topics that people are asking questions about, or how would you go about deciding on the content?

Marley Jaxx 11:28
Yeah, we look in several different places. We look at what are people searching for on Google and YouTube? What are the frequently asked questions that you’re getting like I would recommend having a Google spreadsheet or something where you can just keep track of all the questions that you get and then you can make videos about them. And then also looking at keyword research. We use tools like keywords everywhere and to buddy to see what are people actually searching for.

Tony Winyard 11:53
In the courses that you run, what kind of people is it that are coming to you that are enrolling on the courses?

Marley Jaxx 12:01
In our courses we get people anywhere from like brand new entrepreneurs just starting with video marketing, or entrepreneurs who have an established business and want to be able to scale and grow it with video.

Tony Winyard 12:14
We talked about some of the problems people face most often as far as fearing, doing it in first place and worrying about their equipments not gonna be good enough and so on are there any other fears that people have?

Marley Jaxx 12:25
Those are really the biggest ones. Time, tech and talent and then when we show them like our system, that’s just step by step, implemented and like step one, step two, step three, and then overcoming the stories and overcoming the limiting beliefs. It really it’s easily put together for them and we get a lot of light bulb moments and aha moments and really exciting results like we have students who they you know, they have videos going out every single day now that are generating leads and making the money on autopilot. We have clients who got to 1000 YouTube subscribers. From Scratch within the 21 days, and it’s exciting just to see that it’s we, you know, we give them the strategies and the tactics, but then we also give them the mindset and the motivation to get results pretty quickly.

Tony Winyard 13:14
Are you also helping them with stuff like a YouTube channel on how to build subscribers and so on?

Marley Jaxx 13:19

Tony Winyard 13:20
Because I think that’s a problem a lot of people have as well as trying to, you know, get more than 100 subscribers to YouTube. How do you get subscribers?

Marley Jaxx 13:28
Well, one of the biggest thing is creating good quality content. But also, one of the things that I am really speaking against is like, it’s not about your subscriber base, like yes, that’s exciting. But there’s a lot of YouTubers that they have huge subscriber bases, and they don’t know how to monetize. So our entire thing is teaching people how to monetize and make money even with a small subscriber base.

Tony Winyard 13:54
Do you help people who do video podcasts?

Marley Jaxx 13:58
We help with video podcasts. But it’s a bit of a different strategy because we don’t we want to use YouTube as the platform that it is like people want to be watching videos. So we still recommend having content that is published and produce, not just like, set up a camera and record a podcast. So it’s a little bit different of a strategy.

Tony Winyard 14:20
So once you’ve created a video, would you put that same video on all your different social media channels? Or would it be better to have different videos for different platforms?

Marley Jaxx 14:33
We repurpose them. So instead of just posting it everywhere, because if you post it everywhere, why would it like people could just choose one platform and not watch you or follow you on any other platforms? So what we do is like, we start with YouTube as the kind of the foundation. So let’s say you have like a 10 minute YouTube video. Well, how many individual pieces of content Can you grab from that one YouTube video, you could take multiple 30 to 60 second little snippets and turn into mini videos. Instagram stories IGTV you can take the transcription and turn that into a blog into a quote picture into LinkedIn articles like there’s so many different pieces of content that you can create from just one video.

Tony Winyard 15:17
You talked about Instagram stories and although it’s been around for a while now there’s a lot of people still don’t really understand Instagram stories. Do you want to explain more about how you can use them what they’re best used for?

Marley Jaxx 15:28
Oh, I love Instagram Stories that’s really been my playground. I have a lot of fun with Instagram stories because it’s, I show a lot of my behind the scenes and what my life looks like and, you know, work with me, I should kind of do these things sometimes where I’m like, here’s my day, and I show my day and a lot of people have liked and the thing is like making it entertaining, not just, oh, here’s my lunch. I mean, you could still be entertaining with that too. But the good thing about Instagram Stories is they’re so they’re short snippets. Like I said they’re 15 to 60 second little videos and they also expire. It 24 hours, which gives the audience that kind of urgency and scarcity to I have to watch this before it disappears.

Tony Winyard 16:09
Does that maybe put some people off? Maybe thinking it’s only gonna be on 24 hours, there’s no point in me making it?

Marley Jaxx 16:14
No the opposite. They want to watch it before it disappears.

Tony Winyard 16:18
No, I’m not I’m not talking about the audience, but the people making a video. So I don’t want to go to all that trouble and it’s only going to be on there for a short amount of time is that it for some people or, not the case?

Marley Jaxx 16:29
No, because your audience is watching it because it’s so engaging. And because it’s just it’s fast. It’s fun. It’s content that people are intrigued to watch because it’s going away so soon. So it’s a really great opportunity to create short content that people are really engaged by.

Tony Winyard 16:53
You’ve kind of touched upon that some of the people that come to you originally, were really fearful of using video at all and you’ve got them much better results What is your general approach to how you work with clients and their expectations and so on?

Marley Jaxx 17:10
We have so many different levels of how we work with people we have the courses we have coaching programmes, we have a done for you service, so people can have the option of like, Do It Yourself done with you or done for you. But really the ultimate goal for every client is to help them to create videos that that build a raving audience and that creates reliable recurring income for them. And we want to look at not just the videos like sure I video is the is the the vehicle but it’s all about building an audience and giving them that and making an impact and making a profit. So it’s I mean, videos are just it’s a it’s a tool. But the overall the the goal of everything is how are we changing lives and then how are we able to monetize that so we can reinvest and continue to reach more people.

Tony Winyard 18:04
Before we started recording, you were talking to me about the approach that you have and some of the things that you do for your clients that maybe they don’t expect?

Marley Jaxx 18:12
Yeah, we, I mean, I, I love that I have the reputation of over delivering that my students or my clients sign up for something and they get way more than they expected. And we do that on purpose where it’s kind of like an under promise over deliver but even what we have saying in quotations, like under promise, here’s like, the expectations but then on on our end, we know how we’re going to over deliver, whether it’s more communication, actual, like physical gifts that we send, when a client is on boarded. ways that we we do more and go above, above and beyond with the expectations. And that’s really important to us because first of all, like we care so much about our clients, we want to give them a result but it’s also we want that relationship like we’re in this business so that we can make an impact on people and it’s it’s The ripple effect that we can impact our clients, and then we impact our clients clients. And we get to be a part of these businesses that are changing the world.

Tony Winyard 19:09
We’ve talked about the actual making of the video itself and thinking about the content and so on. But then I guess is there’s many other factors such as, for Instagram, for example, hashtags, and then for YouTube tags and so on. Is that something you help people with as well?

Marley Jaxx 19:25
Yeah, YouTube is a big part of it. So we we teach all of the YouTube SEO and thumbnails and how to monetize from YouTube. So that people aren’t just like creating content for the sake of content, like our entire methodology is making an impact in a profit.

Tony Winyard 19:40
What about the importance of say hashtags and titles and so on?

Marley Jaxx 19:43
Yep, all the tactical all the strategy because we don’t want to just create content that’s this like masterpiece, and then have it like hide in the desert. So there’s all the strategy behind that to

Tony Winyard 19:58
For Instagram; do you typically help people with an approach to using Instagram? Or is it just about creating videos for Instagram?

Marley Jaxx 20:09
It depends on the level that we’re working with people like we teach them how to use, how to create the videos, how to distribute them, how to optimise them for any platform.

Tony Winyard 20:18
Have you ever been on a receiving end of an expectation or experience that far exceeded what you were expecting?

Marley Jaxx 20:25
Yeah, I think one of my expectation like where I got the inspiration to have a reputation of over delivering is I’ve worked with incredible companies and entrepreneurs who who they’ve over delivered to me to Click Funnels is a company that I work with a lot and I spoke at their event funnel hacking live in January and it was an a wonderful event and to an audience of 5000 people shared the stage with Tony Robbins and Russell Brunson, Frank Kern, some amazing big names. And they’re just so great that they always are it’s like they’ve incorporated over delivering into their practice they you know, but from from getting to the hotel and getting swept away with VIP service getting to my hotel room and having gifts and, and letters and, you know, ways that they just they make you feel like just part of the family and it’s that was you know and then it makes me as the receiver want to continue to give back and to give my best

Tony Winyard 21:25
What does the phrase exceeding expectations, what does that mean to you?

Marley Jaxx 21:30
I mean it’s it’s going above and beyond the call it’s it’s not doing the bare minimum and wanting to to give your best and give your all and and in a way that is authentic and feels good for both sides. When I’m going above and beyond exceeding expectations, it’s because it feels good for me. It’s not with an ulterior motive. It’s because I want to because I want to give and, and knowing that, you know whether it’s reciprocated or not, it’s Something that that felt right and is something that you know that I want to do for for myself and to know that maybe it’ll make someone’s day

Tony Winyard 22:10
is it something that you’ve always done in business? Or did you learn it from a particular lesson, or from a particular person?

Marley Jaxx 22:17
I think it’s something that I started to do and was always inspired when I would see other people do it like how can I go more about and I even just when I worked in a nine to five, there’s always the How do I get ahead and it’s not always with, you know, just just being like, it’s not always about the production or you know, the work it’s, it’s also the relationship so I’ve always been a relationship driven kind of person and was always looking at how do I how do I give more and relationships personally and in business.

Tony Winyard 22:51
If people want to find out more about you and the course you have and your social media and so on where are the best places to look?

Marley Jaxx 22:59
Instagram Stories are my playground I do a lot of fun stuff on there. I try to be a stand up comedian there. So as well as my youtube channel My 21 Day Challenge is the best place to start and that’s

Tony Winyard 23:17
Do you have a book that you often recommend to people?

Marley Jaxx 23:19
Oh, I love all of Russell Bronson’s books. He is one of my favourite and best mentors. He has three great books; “.com Secrets”, “Expert Secrets” and “Traffic Secrets”. And if you go to you can get all of those books for free. All you pay is the shipping.

Tony Winyard 23:43
Can you see yourself writing a book?

Marley Jaxx 23:46
Actually I am yeah, I am right now. Actually.

Tony Winyard 23:49
How long do you think before that might be out?

Marley Jaxx 23:51
It’s supposed to be later in 2020

Tony Winyard 23:56
Finally, to finish, do you have a quotation you like?

Marley Jaxx 24:00
Oh yes, a quote that I always go back to is: “Commitment doesn’t care how you feel”. Commitment is such a strong word for me it’s really a pillar of who I am and what I do in life and in business. It’s about being committed no matter what and its commitments to yourself commitment to others. And commitment to me means, you know, you get up and you do it anyway. Commitment means not taking your successes or your failures personally. No matter if you feel scared or you feel tired or you feel like an imposter because commitment doesn’t care how you feel.

Tony Winyard 24:35
Thank you very much. Next week, Episode 87 is Hilary Grosskopf. Hilary is a Leadership Strategist and award winning author, a yoga teacher, and a founder of the “Awake Leadership Solutions”. She’s written a couple of books for leaders and she has a system called “Awaken Leadership” which is a system for leading with clarity and creativity. So we’re gonna find out a lot more about Hilary in next week’s episode. Hope you’ve enjoyed the show. Please do share it with someone who you really think probably needs some help with their video strategy, maybe their Instagram, how they use Instagram because Marley shares some great information. I hope you enjoyed the show. Hope you have a great week. Please do subscribe, leave a review and see you next week.

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