Phil Strazzulla is an entrepreneur focused on helping advance the People/HR/Recruiting function through knowledge sharing and community building
He started two companies, and was a VC prior, with a short break in between to get his MBA. He’s a “self taught” sales person. In his first company he was selling a B2B SaaS product and landed Dropbox, Nissan, Monster.com as some of his first customers. In his current company he selling market leads via the website selectsoftwarereviews.com with a lot of success.
Some extracts from this episode:
“Where you work is important for your business”
Saw a gap in the market for some useful software for those in HR
SEO has helped bis business grow enormously
Had a successful 2 minute weekly whiteboard video before starting this business
Problem statement – Finding HR teams find and buy the right software
One client got a million dollar contract from one of his products
“Exceeding expectations is the best form of content marketing – when it’s spectacular it allows it to be more shareable”
“Your happiness equals your reality minus your expectations”
Favourite Book: Warren Buffet biography – “The Snowball”
Favourite Quote: “The harder you work the luckier you get”
(Transcriptions are done using www.otter.ai through a system of artificial intelligence; so every episode contains a few mistakes as AI is not yet perfect for transcribing the human voice. However, it is a very time-consuming process to go through each transcript and correct all the errors. So please accept my apologies for the number of errors, but I hope that these transcripts are useful to you.)
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