Izabella Natrins

Mapping Your Wellness Journey: Navigating Health from the Inside Out with Izabella Natrins episode 249

Have you ever wondered how you can take charge of your own health and make proactive choices that lead to lasting wellbeing? In this eye-opening episode of “The Art of Living Proactively,” we explore the transformative power of health coaching with the incredible Izabella Natrins. Join us as we delve into her inspiring journey and discover how health coaching can revolutionize your approach to wellness.

Action Steps and Call to Action:

Ready to embark on your own wellness journey? Here are some action steps inspired by Izabella Natrins’ conversation:

1. Educate Yourself:

Invest time in understanding your own health and wellbeing. Seek reliable sources, like the resources provided by the UK and International Health Coaching Association, to enhance your health literacy.

2. Embrace Real Food:

Explore the power of nourishing your body with whole, sustainable foods. Check out Izabella Natrins’ book, “The Real Food Solution,” for practical recipes and insights into the importance of sustainable farming.

3. Engage with a Health Coach:

Consider working with a health coach who can guide you towards sustainable lifestyle changes. Health coaching is not clinical treatment but a partnership that empowers you to make informed decisions about your health.

Chapters:

01:43 Introduction to Guest Izabella Natrins
02:11 The Evolution of the Health Coaching Association
02:58 The Global Impact of Health Coaching
03:18 The Expansion of Health Coaching
03:43 The Role of Health Coaches in Healthcare
04:16 The Rebranding of the Health Coaching Association
04:47 The Membership Criteria for Health Coaches
06:25 The Global Approach to Health Coaching
06:40 Understanding What a Health Coach Does
12:50 The Impact of Health Coaching on Healthcare Professionals
18:03 The Release of the White Paper
21:23 The Impact of Health Literacy
22:22 The Motivation Behind the White Paper
23:09 The Role of Health Coaching in Prevention
24:08 The Importance of Cross-Sector Collaboration
28:26 The Future of Health Coaching
29:53 The Importance of Health Coaching
30:17 Promoting Health Coaching Through White Paper
30:57 How to Advocate for Health Coaching
31:25 Upcoming Webinars on Health Coaching
31:55 Promoting Health Coaching in Business
32:17 Health Coaching in Education
32:49 The Role of Social Media in Health Coaching
33:10 The Importance of Reading the White Paper
33:57 The Role of Health Coaches in Gyms
34:54 The Impact of Health Coaching on Personal Health
35:04 The Journey to Becoming a Health Coach
36:12 The Impact of Real Food on Health
36:47 The Importance of Traditional Food Preparation
38:10 The Role of Food in Health
39:42 The Impact of Diet on Health
41:59 The Future of Health Coaching
42:34 The Role of Health Coaching in Healthcare
45:51 The Importance of Real Food
49:00 The Impact of Real Food on the Planet
53:23 The Role of Health Coaching in the Future
54:53 Preview of the Next Episode

Izabella Natrins’ journey from arthritis sufferer to CEO of the UK and International Health Coaching Association exemplifies the transformative potential of health coaching. By harnessing the power of lifestyle choices, we can navigate our wellness journey from the inside out. If you’re inspired to explore health coaching and its potential benefits, head over to ukihca.com to find out more. Follow their social media channels for informative updates and webinars that further promote the positive impact health coaching can have on your life. Remember, the future belongs to those who see it coming. Take the proactive step towards your wellbeing and unlock the power of your choices. Get ready to embark on a wellness journey like no other!

Guest Bio:

Izabella is CEO at the UK & International Health Coaching Association and was formerly the Director of Director of Standards and Professional Development at the Association.  Standing for professionalism, community and enterprise, she continues to build the very first, pioneering professional body for Health Coaching in the world.
 
 She is committed to advancing the discipline and profession of health coaching and to making the case that skilled health coaches are not only changing lives, but that a health coaching approach is the beating heart that transforms patients’ and clients health outcomes, health professionals’ practice and will transform healthcare delivery systems– nationally and globally.
 
As a former Health Research Psychologist and a qualified Nutrition & Lifestyle Medicine Health Coach, Izabella takes a whole-health perspective on the bio-psycho-emotional-social-spiritual-environmental influences that make up an individual’s unique lived experience.
 
With over 30 years’ experience in the health, wellness and executive management space, her roles have included: Health Research Psychologist in Public Health Medicine, NHS/Department of Health Programme Manager and Managing Director of a Management & Organisational Development Consultancy. Izabella is an international speaker and is the author of THE REAL FOOD SOLUTION in support of the British Association of Holistic Medicine and Healthcare’s (BHMA) Real Food Campaign UK.

Watch this episode on YouTube

Transcript

Izabella Natrins – 249

[00:00:00] Introduction and Welcome

Today I have the pleasure of welcoming the captivating CEO of the UK and international health coaching association, Izabella Natrins. Izabella passionately enlightens us on the power of health coaching to empower people, to take control of their wellbeing.

WE delve deeply into how health coaching goes beyond merely providing information, it Facilitates lasting behavior change. Izabella compellingly conveys how health coaching works synergistically with medicine, nutrition, fitness, and more to support whole person healing. You’ll be fascinated to hear how Izabella’s own health crisis. Catalyzed her transition from high powered consultant to health coach and eventually C E O of this pioneering organization. Her ambitions to accelerate the integration of health coaching into public health. To proactively tackle today’s chronic disease epidemic.

I found myself nodding along vigorously as Izabella spelled out a bold vision for a preventative health creation woven throughout society. This is an episode brimming with insight from an influential leader, blazing the trail for health coaching as a crucial key to empowering, healthy, happy living. So hope you enjoy this episode and you will be inspired to take charge of your vitality.

Please leave your reactions in the comments below. I appreciate all your thoughtful feedback.

[00:01:43] Introduction to Guest Izabella Natrins

[00:01:43] Tony Winyard: Welcome to another edition of The Art of Living Proactively, and my guest today, Izabella Natrins. How are you doing, Izabella? I’m

[00:01:50] Izabella Natrins: I’m good, thank you. I’m good.

[00:01:53] Tony Winyard: And Isabella is the, I’m trying to remember your role, is it Chairperson? CEO. CEO.

[00:02:00] Izabella Natrins: got a chairperson, but we will. I’m the CEO. Yes, I am.

[00:02:05] Tony Winyard: I always still think of it as the UK Health Coach Association, but it’s International Health Coach Association?

[00:02:11] Izabella Natrins: it is.

[00:02:11] The Evolution of the Health Coaching Association

[00:02:11] Tony Winyard: And so what was the reason for the change?

[00:02:14] Izabella Natrins: Well, since our inception in 2018, We were the UK Health Coaches Association or Health Coaches Association, but we have always

approved

schools abroad internationally. So many of the American schools, the big American schools, we approved their courses and admitted graduates from different countries.

there came

there came a point where we were having so many people and so many more courses that were being approved internationally that it just felt like it wasn’t quite the right. Name for us. So we decided to become international and really make a point of saying, we are based

in UK,

you know, those are our roots.

[00:02:58] The Global Impact of Health Coaching

[00:02:58] Izabella Natrins: But, um, actually health coaching is a global issue. It’s a global solution to, to a lot of the problems that we have and are seeing it being experienced. You know, these days around the globe. So we wanted to encourage

a professionalism,

community, and enterprise around the globe.

[00:03:18] The Expansion of Health Coaching

[00:03:18] Izabella Natrins: And we also changed the name slightly from Health Coaches Association to Health Coaching Association.

And the reason for that was because we saw that the growth of this discipline

this of

wasn’t just going to confined to

Coaches who were being

trained to be professional coaches and that’s their maiN

[00:03:43] The Role of Health Coaches in Healthcare

[00:03:43] Izabella Natrins: job of work, but also all healthcare practitioners at every level really needed to understand that if they really were to make a difference in the way that they were delivering their specialist care to patients and their clients, they needed some coaching skills.

Themselves to open those conversations with their patients and then hopefully to be working with, um, a professionally trained coach who would take the patient or client onwards through their journey.

[00:04:16] The Rebranding of the Health Coaching Association

[00:04:16] Izabella Natrins: So we took a step a couple of years ago to, um.

re

brand ourselves, uh, in that way. And I have to say it was a really good and timely move.

Um, and we have a lot of support

from a

huge variety of professions around, around the world, but also, you know, within the UK, uh, disciplines who are joining us, as clinical health coaches, if you will., but they need to satisfy the membership criteria.

[00:04:47] The Membership Criteria for Health Coaches

[00:04:47] Izabella Natrins: So we have they can come through an approved course.

Nine, 12 month course, increasing number actually of doctors

And

very busy health professionals are taking that route. But we also recognize that actually there are a lot more who are, um, very, very obviously very skilled and knowledgeable about the health piece, but maybe they have done their own training, their own reading, their, you know, self directed learning, or maybe they’ve taken a series of courses that, on the health coaching side, on the coaching approach, which we haven’t,

uh, endorsed as one

we

approved courses, but nevertheless are very relevant.

So we created a portfolio route for those professionals who could bring their qualifications, their experience to the table and be assessed

process

in a portfolio.

upon

a process which is based upon our standards and which then if they, you know, if they’re above the line and they meet the requirements, then we welcome them with open arms

into the

into the association to begin their journey with us.

And if they don’t quite You know, get over the line. We offer them, a personal CPD, direction where we point them to the gaps that, you know, they have and

have um, welcome them back when they’ve gone off and done a bit more a and come back to us.

So that’s the reason really, we wanted to recognise

 

[00:06:25] The Global Approach to Health Coaching

[00:06:25] Izabella Natrins: The globality,

recognise the there a word? is there a word

global approach. Um, and also the, you know, the depth

know,

health coaching as well as

Coaches.

[00:06:40] Understanding What a Health Coach Does

[00:06:40] Tony Winyard: How often, there’s a lot of people, I mean, I’ve been a health coach now for a couple of years and I sometimes still get asked, well, what is a health coach? There seems to be a real lack of, well, I guess it’s such a new thing still in the UK.

[00:06:52] Izabella Natrins: Hmm.

[00:06:52] Tony Winyard: So, how would you answer that question? What

[00:06:59] Izabella Natrins: I probably would start by saying what a health coach is not, you know, and a health coach is not a clinician unless they have another scope of practice. Many do. So they could also be a nurse or a physiotherapist, or indeed a doctor or an oncologist, uh,

What they’re not, they don’t, they’re not an expert

In our treatment. They don’t treat, they don’t diagnose, they don’t offer advice. This is the role of the expert. If they have an additional scope or scopes of practice, then they can, are free to do that. But we want, and we make a Big point of making sure that our members and coaches understand the difference between the coaching role and the expert role.

So as an expert, I’m wearing my hat.

I’m offering advice, I might

might recommend treatments. I might refer people to, you know, onwards and upwards for, for treatments.

As a

As a coach, I wouldn’t do any

of that.

What I would do is open a conversation with that same client, asking

what is

what is important for them in their health.

What is it that they want their

they health health for?

I would Uh, talk to them about how they’re living their life. I’d explore with them whether they can see within their own lifestyle, elements

which might be impacting

which might be impacting on the way they

health, and on their health, if they’ve come with a health condition, for instance.

I wouldn’t treat that health condition, but I would hope to be working with a primary, uh, practitioner who would be, maybe a nutritionist, maybe a GP, maybe, um, a consultant. who is actually treating that person. My job is to empower them, self empower them, to see that by looking into their own lives and the way that they’re living, their motivation, their feelings about their position, they have answers.

And my job is to help them explore those answers and create, co create with them, a plan of how they might make changes in their lifestyle, uh, how they might, uh, address challenges to making changes very hard for people. We like our habits, you know, even though we know our habits are not great and they may be contributing to The way, you know, we’re not living our best lives.

and

hard to change and it’s hard to be consistent. If you have a coach, they’re an ally, a health coach particularly, because they bring their coaching skills to your health to the health landscape. rather than an executive landscape or a business or a, you know,

whatever career coach.

coach.

We bring our skills to that health landscape and we help those people understand, people that come to us, whether they’re patients or in the private sector, clients or in the employment sector,

the employment sector, employees, how

how do I become more self reliant, more resourceful?

What steps can I take? What can I do to?

plan

and prepare for challenges. How can I keep my motivation going? And we don’t want that motivation to come from the coach. Initially, maybe so, but we want them to find their own intrinsic motivation, which is why the question, what is it that you want your health for?

It’s so important.

important.

I mean, we try and

Help

keep that front of mind so that when there are lapses or they come back for another session and things haven’t gone so well, we can go back and say, okay, why are we here? What is it that you’re really, really here for? You know, what can I say? It works.

That’s what coaches do. You know, it’s very skilled. It’s not just about changing behaviour. It’s not just about saying, don’t do this, do that,

Let’s

let’s put some steps in along the way. It’s much deeper. Skilled health coaching

Transformational.

transformational.

It transforms that person’s approach to their lifestyle to themselves, to the way they see themselves as a, um, an autonomous agent in society.

And my goodness, we get all of that very much socialized out of us, don’t we? You’re, you know, in the process, especially around health. You know, we, we kind of give our health to somebody else to take care of

not about

It’s not about blaming, but it is about saying, My God, you can not only be, take an equal part in your relationship with your healthcare

you can

but you can actually lead it in many ways.

And that’s what I think health coaching is about. It’s also about the whole person. So it’s not just about diet or sleep or um, you know, making a few recommendations, but it’s, we all know

know that lifestyle, what that are some.

we eat, how we move a lot, we rest, how we, um, have, you know, our relationships, our ability, uh, and skills to manage stress in our lives, um, our sense of community.

All of those things all interact at every level with each

other

to create our lived experience and the coach’s job is to help us get to the nitty gritty of those elements that might be impacting

health and help

us make changes. It’s a long answer Tony but it’s a deep, deep discipline.

[00:12:50] The Impact of Health Coaching on Healthcare Professionals

[00:12:50] Tony Winyard: the last few years, and I’ve been doing this podcast for about five years, and during that time I’ve had many doctors, psychologists, um, many, many different healthcare professionals as guests, and it’s really surprised me how many of them are also health coaches.

And you sometimes, I mean, when I, when I first came across it, I was thinking, why would a GP become a health coach? But I mean, and you’ve mentioned it when you were talking before about the, you know, the international aspect of, of the association. So what, what is your, why do you think so many healthcare professionals are also becoming health coaches as well?

[00:13:34] Izabella Natrins: Well, I suppose

a big, big

it’s a big, big question and then each individual have their own reasons, but

you

what I can, I can’t tell you why I think they are, but I can tell you what happens when they do. And, um, as I’ve said, we have an increasing number

of GPs and

and clinicians generally, but not just GPs and primary physicians, but actually. Oncologists, rheumatologists, anaesthesiologists, I can’t say that,

say

anaesthesiologists, um,

uh,

uh, surgeons are trained as coaches

not

so they’re not just using health coaching

they’re only using health coaching skills,

but they’ve elected to actually do

do professional training. And I think

My understanding for when they report, when I talk to them, uh, is that they see that giving people information is not enough. Telling people what to do doesn’t work.

Okay.

Um, writing prescriptions or treatment protocols and plans is only part of the story. What they really want to do is make, help that individual to better health.

help.

And they see that that involves that coaching approach where they’re both an expert.

and

very powerfully, um, making recommendations for what that person can do in terms of treatments or surgeries.

And them

them really make the change and become that self empowered individual who isn’t just give, as a clinician say, giving me all the responsibility, but they’re in that conversation with me. I’m helping them to understand that as a doctor, Or a nurse or a physio. I don’t know everything. I might be an expert in my field, but I’m not omnipotent.

There are so, there’s so much that we don’t know, so much that we do know. And together, you and I, as a, as a therapeutic, in that therapeutic relationship can make a huge

huge difference. So, their

experience then is that they are, um, their job satisfaction goes up, the outcomes that they get for their patients go up, their patients get

up.

very different experience of

very different of care.

Um, system that

The system that they’re working in changes slowly over time.

And we always say that health coaching is transformational. It transforms a patient’s outcomes. It transforms their experience of

care

trans It transforms you as a clinician, your experience of giving that care and your job satisfaction. And it transforms the health system that you’re working

in.

as we see now, we’re…

Seeing, um, uh, NHS Health and Wellbeing coaches coming into the system in, in quite huge numbers, and it’s 1, 500, so a plan for many,

many And, these are, these are full time health coaches. How wonderful it is that they will be working with an increasing number of doctors who get it.

it,

know, and there’s nothing more powerful than a doctor that gets health coaching is able to open

open

a consultation, whether they’re a GP or a, you

a, you a

with coaching, with a coaching approach. And we at the association do a lot of role plays so that we show clinicians how this is done. And the role plays are done by clinicians themselves, um, you know, oncologists,

a whole, you know, GPs. And then they can give, um, you know, they, they go on to, uh, refer to a health coach that’s working with them, uh, so that that person really gets that joined up care.

up care.

I

think that’s why they, they want to do it. And when they do it, they see how powerful it

do it, and when they do it,

[00:18:03] The Release of the White Paper

[00:18:03] Tony Winyard: One of the things you just talked about, I know this week you released; was The White Paper, what was the reason for it, and what do you hope it’ll achieve?

[00:18:16] Izabella Natrins: What was the reason for it? Um,

honest, a deep sense

if I’m honest, deep sense frustration.

that we

That we have a powerful solution

many,

to the many, many problems that we, that our health is failing. Well, it’s failing globally, really, in developed countries. And many of us who, who are interested field understand the reasons why.

our

But our population in Britain, particularly, you know, that our health is failing.

failing. Um,

That failing health is impacting on every sector of society. So it’s health impacting not only on those individuals are suffering failing

who are suffering failing health

it’s impacting on It’s

impacting on health system health services. It’s impacting on the people who are delivering those health.

those health services because they’re exhausted and

It’s impacting on, um, the economy through people not being able to work because they’re either off sick or they’re on long term sick or they’re struggling to work with one or two or three health conditions. It’s impacting on a sense of well being at work. So we see all of this plethora of

of um, um,

reports coming out the importance employee well being and its impact on productivity.

Well, you tell me you can have well being work when physically you’re not well. When you’re struggling with those issues and the whole social thing that comes around with a diagnosis of diabetes

and cancer, one in

one two of us will have that diagnosis, we know

Um, of those. huge number of us will be of working age. Of those, the fastest growing trend, you will, for cancer diagnosis is amongst younger people now of, I don’t know, I believe it’s something like 35 to mid 50s, that kind age group. These frightening statistics, you know, and they keep coming out keep coming out. The solution seems to be, um, do more testing.

Or, um, give more information or,

of

um, have bigger and better gizmos that are going to treat people once. So we’re always at point treating

going to treat

We’re saying stop. We need primary prevention. We need to give people a much better sense health literacy. We need to, you know, our population.

average reading age of adults in the

UK is 9 years

years old.

Nine years old. People with lower literacy have more health issues.

adult,

Every adult, no matter how well

[00:21:23] The Impact of Health Literacy

[00:21:23] Izabella Natrins: they

they read, how

educated they

has difficulty in understanding, processing health information. So we know that not only literacy, but health literacy is… Hugely important. If you don’t know how your body works, you don’t know key things that, you know,

you know, we

would like to know and understand, how can you be an active agent your own

in your own care?

You’re a recipient of yet another thing that’s being done to you. Yeah. We don’t want people be in that position going

forward.

[00:21:59] Tony Winyard: Well that’s made much worse by all the misinformation and disinformation around as well, isn’t it?

[00:22:04] Izabella Natrins: Exactly, yeah. Exactly.

Dr Google, um, were…

it

Were it a real person be, you know, Elon Musk, forget it, because, you know, people would be really, really, really

really on there all time there Um, I, yeah, so your

so your question,

[00:22:22] The Motivation Behind the White Paper

[00:22:22] Izabella Natrins: what motive, so that’s, that’s the landscape.

There

lots and lots of, um, very good papers that are, uh, that have been published that, uh, we’ve looked at such a range And they’re all saying the same thing. Things need to change. We need to move to prevention. We can’t afford the, the human cost of this, the misery, you of,

people being ill facing a future not, you know, of, of… you know, a quite depressing future really chronic health and long

major conditions.

The economy can’t afford it. Human society can’t afford

afford it.

So we say, well, why aren’t we using

a

a different, let’s look fresh thinking.

[00:23:09] The Role of Health Coaching in Prevention

[00:23:09] Izabella Natrins: Let’s look at how do we stop this.

this rot, so to

so to speak. How do we get in at the point of supporting people not to have that diagnosis? And if they do have it, let’s look at how we can stop that condition from escalating or getting worse.

And we know it’s not giving people more information. We know It’s actually getting them to understand how to change and sustain

and sustain behaviour. And, um, so

that’s the point of the, um, you know, the report really. So we looked at a whole bunch of

papers. We looked

We look to say, well, what is it about the approaches that those papers are

looking at

that are congruent with our position as health coaches?

And there is such a lot of congruence,

the language

the language is slightly different. So I wanted to say, look, here’s policy framework.

[00:24:08] The Importance of Cross-Sector Collaboration

[00:24:08] Izabella Natrins: It’s got to be cross sector. It’s got to include all the sectors where humans operate, because human health doesn’t stop when you get to work, you know. So we have the physical activity sector, employment sector,

sector,

social prescribers, um, the whole clinical medicine, the whole the health education sector, if you like.

All of us join hands, step out of our silos and say We need to work together and there is a common denominator and it is health coaching. So it’s not necessarily, although love it to UKIHCA,

UKIHCA, the health

Health Coaching Association. It is health coaching and we stand for both

stand for

So that’s what that’s

that’s

Uh, that’s what motivated

Policy framework,

policy framework, um, an exploration how health coaching could support all these sectors and a whole bunch of recommendations of

recommendations

what can be done.

can be done. So,

I

[00:25:13] Tony Winyard: know your aim is to get it out to, to as many people as possible. Um, so what do you hope will come from this paper?

[00:25:20] Izabella Natrins: Well, we hope to open conversations. Um, our launch strategy, I mean, we, we are a nonprofit. Um, we, We don’t have huge budgets, you we, we, we do this to, to really support our members and to open the doors health coaching to be accepted as profession, as powerful discipline. we hope to get, um, We will get support, we already have got support, from the political arena.

Lord James Bethel, who is a member the House Lords, when he understood what we wanted to do, quickly offered a forward. We know that James is very, very active in the preventive…

space. Um,

Um, he has written, uh, or is part of a team that’s, uh, writtea n paper, which we’ve,

um, profiled really in our

our report.

uh,

And, uh, we hope, know that James will open doors at the political

political level,

of course, this is about policy, about lobbying, it’s about saying,

about saying, know, come on,

we need you, you need us, desperately need us, and here are some solutions.

. Uh, social media campaign will go on throughout. 2024

24, the

thing back to the table.

We have, um, a series of internal campaigns to help our health coaches get behind this. We have our schools who are going get behind this. When I say our schools, the approved schools that are producing health coach graduates. We have… all the medical and um, uh, clinical professions who we’re drawing their attention to there’ll be articles

and

co authored articles.

Already we have kind of in the pipeline coming. So we plan to make a noise about this to everybody that is implicated in white paper, all those different sectors. We know the physical activity sector

has

been beating at the door of health for many years saying, let us in, we’re part of health.

of course, everybody understands but somehow in

in our

psyche, we see, uh, at the physical activity sports sector.

sector, PTs,

you know, personal trainers being something that happens over there when people to a club or a leisure centre or whatever, you know. It’s not really to do with health, it’s to do fitness

to do with fitness and,

whatever the word is, how fit, how stoked be.

But actually it’s about health and we don’t need any more information to tell us that we’re not moving and it’s killing us. So here’s a sector saying, well let us in and we say, come through the door with us.

[00:28:26] The Future of Health Coaching

[00:28:26] Izabella Natrins: with us.

Because we believe that, um, that health coach working

with

physical activity professional in whatever context will make powerful to the people

that that they work with.

So we know we’ve got their support

And we’ve conversations with great and the good, from their sector who are saying, yeah, let’s really make noise this. so it’s wonderful have that.

have that. Um,

Social prescribing too. We know that social prescribing has a lot of support in the

in the UK.

GPs love it because it’s helping people back into their communities. But social prescribers are not. experts in behavioral change. not experts in that kind of, much deeper level of conversation. But those two roles need to work together very closely. And we know in the NHS,

um,

the ARS roles, the, um, additional,

um,

what are they Additional roles scheme, ARS scheme. Uh, uh, The NHS supports, um,

support

salaries social

prescribers and for health health coaches.

believe that these two,

roles need to work together much, much closely to get the benefit for

the people they’re supporting. So, we think

So we think that this is going to be a game changer.

[00:29:53] The Importance of Health Coaching

[00:29:53] Izabella Natrins: It’s not going to change the world tomorrow, it would, but it means that we’re saying very clearly, here’s our stake in the ground

stake in the

Health coaching is at the… epicentre paradigm shift towards

towards prevention, towards proactive care, health creation. That’s what we want to achieve by it.

I

[00:30:17] Tony Winyard:

[00:30:17] Promoting Health Coaching Through White Paper

[00:30:17] Tony Winyard: mean, as you were saying that, I was thinking, right, so I’m going to, I want to attach the white paper in the show notes to this episode. And I know there’s a number of health coaches, PTs, many people across the board listen to this, this podcast. So I wonder if we should ask everyone listening to download that whitepaper and to distribute it to as many people especially to PTs, to other PTs in their gyms and health coaches to Send it to doctors Maybe they’re working with and or maybe everyone should to download it and send it to people they know But but if they were to do that, what?

[00:30:57] How to Advocate for Health Coaching

[00:30:57] Tony Winyard: What would they say to the person they send it to? Why should they read this?

[00:31:03] Izabella Natrins: Well, um, there are some, I mean, the rationale, the introduction,

sets

actually sets scene so so just

reading that in itself will give somebody the words, the vocabulary, the ammunition, you like, to say,

I’d love

I’d love you to read this because.

[00:31:25] Upcoming Webinars on Health Coaching

[00:31:25] Izabella Natrins: But we’re also having a series webinars. So I

I think,

oh dear, let me see the dates.

It’s kind of mid December. Um, we will, we have, um,

have,

uh, a Members Only, a UKIHCA Members Webinar, where we’re going to be explaining. It’s a briefing on white paper,

the

explaining how it how it works

it. What to do with it. We’ve got a webinar in January which will take themes from that

[00:31:55] Promoting Health Coaching in Business

[00:31:55] Izabella Natrins: paper and show members how they um, use it to, uh, promote paper, promote health coaching, and indeed, if they’re work independently, to promote their businesses.

you know, pitch if you like, to exactly what you’re saying. Here’s paper, this is what I do, this why I read it, and this why I value me. That kind stuff.

[00:32:17] Health Coaching in Education

[00:32:17] Izabella Natrins: We have a briefing for schools to do the same thing with their students who will be coaches in any number of months time when they’ve graduated.

And I think it’s towards the end of January, we have an open webinar briefing for everybody um, that wants to sign on, you know, to register for it, to explain exactly that. This is what the White Paper about

White this is why important. And this why you should read it.

And I suppose the other

thing I recommend

[00:32:49] The Role of Social Media in Health Coaching

[00:32:49] Izabella Natrins: your listeners is to follow us on our social media.

know, find us, follow us, and look out for our posts, because exactly what you’ve said, we’ll be coming in our posts again and No good. Just telling people, look, here it is. worked hard,

We’ve worked You

love it. We have to,

we have

[00:33:10] The Importance of Reading the White Paper

[00:33:10] Izabella Natrins: persuade them to read it. Persuade them with some of the, um, copy from it, you know, some of the quotes, some of the statistics, some of the rationales and arguments for why somebody in the physical activity sector really needs to understand how health coaching can help them as

as a PT, a Um,

my son, one of my sons is a PT. He gets coaching, he uses a coaching approach, but Everybody can use a coaching approach. You don’t have to do full training. If you do, it gives fabulous, deep skill set.

But your, if your focus is on personal training, then why not hook up with health coach?

[00:33:57] The Role of Health Coaches in Gyms

[00:33:57] Izabella Natrins: Why not petition in your gym?

David

David Lloyd, Virgin, to employ health coaches to work

with you and get better results.

And this is how we get people going back to gyms, isn’t it? You know, not just because, oh, like haven’t been for three weeks and my trainer’s going to get cross with me and the cat’s got cold and, you know, little Johnny needs football on that particular session that I’m booked in for, so now they fall away.

You know, it’s the motivation of going back and having those two, um, Frameworks really, one which is around your physical getting well and

the kind

well being

person

physical person you to be. The health coaching supports that the behavior change, the mental health aspect you like, of understanding why it’s so important to be that person that you really want to be.

[00:34:54] The Impact of Health Coaching on Personal Health

[00:34:54] Tony Winyard: Your passion for health coaching is very evident in everything you’ve said over the last half hour, so I’m wondering what was it that got you into it in the first place?

[00:35:03] Izabella Natrins: More because

[00:35:04] The Journey to Becoming a Health Coach

[00:35:04] Izabella Natrins: Because my health was falling over, let me tell you. Um, so I,

in,

uh, in, you know, I’ve had a career in health generally, uh, for many years, many, many years, too many years really. um, I got to a point where I

working

was working so hard, um, uh, that I knew I was becoming ill

And ultimately I got, um,

I got a diagnosis of arthritis and then psoriatic arthritis, which is an autoimmune condition.

And I just thought I’ve got to stop this, you know, 45 thousand, miles a year as as a, as consultant management consultant, both in the health space and in other sectors was really taking its toll. So I stopped and I thought, well, I want to do something I really love. Which was, you know, I’ve got a huge, um, history, uh, um, of cooking in our family.

You know, so we chefs and, um, food has always been, my parents are European

here, so, um, the food

has always been

good.

I raised And, book

[00:36:12] The Impact of Real Food on Health

[00:36:12] Izabella Natrins: I thought, well, I’m going, I’d like to learn too. I’m a reasonable cook, I like to go and learn professionally, so I chose Ballymalu Cookery School in Ireland, um, uh, because, uh, it was an organic, farm.

It was set on an organic farm

in a a kind

and it’s about traditional French culinary techniques, but it’s taught in kind of family.

Table. So we don’t do sauces one week

all

meat another week something else another week it’s all about menu.

[00:36:47] The Importance of Traditional Food Preparation

[00:36:47] Izabella Natrins: It’s all how to put food together on the table that is nutritious, delicious, beautiful and how to learn all classical techniques getting it there.

I, I

And, um.

went because I I suppose I went because I wanted be smart. I didn’t want be a chef. think would employ me to be chef,

a chef,

um, at all, but I just wanted to learn. And when I got there, guess I kind of wanted the plating up, you know, presentation. And thought, I want to do those smears that, know, do.

the Heston style thing, when you take the,

the, the the cover

off, you’ve got fish that’s kind of smoking something, you know, and.

Or,

Anyway, January the something, fifth it was, found me in Ireland. Worst winter they’d ever had.

Two feet of snow

snow everywhere.

Digging a hole in a field to get soil so that we could be taught about this is where our health starts in this soil.

thought, oh

And I thought, oh my god, why have I come here? This is not what I want. I want the smears and the smoking fish. But believe me, Tony, within

few days, I

I thought, wow, what have I come to? This is life

changing. And

and it did, it changed my life.

[00:38:10] The Role of Food in Health

[00:38:10] Izabella Natrins: So I did my training, came back and thought,

thought, um, I

uh, I actually did training with, I’d had knee surgery arthritis and it was all bit, uh, it was all a bit painful.

But coming back,

back, I

I thought, right, I’m going to change everything about what I do. started a small

cookery cookery school of my own for real

food, you know, what to do with the real chicken, not the

Not the little, you know,

cutlets that you get, know, from the supermarket, where to source it, why that real

chicken traditionally bred table? Might be

might be bit more expensive, but the meat to bone ratio is out

of this world.

So you’ve got great big supermarket chicken with great big bones it needs them because it’s produced in environment where if it doesn’t stand it’s going get trodden on. And so it needs strong big bones, whereas outdoor raised And then. They are a bit more expensive, but my worth it So said, right, you and there’s so much you can do with a chicken So I said, right, you know, let’s have a session chicken. Let’s show how, uh, looks like

what looks like a small, you know, modest chicken can serve family of four three days.

days. Sorted. But

It worked. But my health condition, my own, you arthritis stopped me from going down that path And then,

was, it’s

standing up it was, very physical, know.

And then over time,

saying, people can,

and saying, How can, um, can you advise me on this?

[00:39:42] The Impact of Diet on Health

[00:39:42] Izabella Natrins: you advise me It was all about diet health. And I thought, well, I’d like to train in this. So, um, I did, um, I did training course

in,

nutrition lifestyle medicine health coaching in Ireland again, became a health coach, and slowly and over time stopped taking any medications.

I don’t, I’ll take occasionally, know, maybe

an aspirin or some paracetamol, but I don’t take any. I was facing methotrexate, which is a

chemotherapy medication which is very

Well, you know, life doesn’t really happen very well after methotrexate. And I couldn’t have any more surgeries. I didn’t want to have that.

So I’m very happy to say

say you know,

that my training and my understanding real food has changed my life.

life and,

um, when I, uh, when we had the beginning of, um, COVID, the, uh, Association asking for volunteers to help with some initiatives there. I put my hand

up,

they looked at my CV and And asked me to come in as Director Standards Professional Development.

which I did with some trepidation.

And subsequently, we brought in current director, Faye Hall, is wonderful.

was wonderful. And, um,

a hugely experienced lady with,

know, with passion

that equals mine for

health coaching And I,

And I, um, I moved into the CEO’s, into seat and I feel I’m stuck here 99 percent my time. Um, and, uh, that’s, that’s what me into it.

What keeps me here is that

is vision,

that, and

knowledge that if you’ve trained as a health coach you know,

power

the of it and the central importance of it

in the health care systems

going forward. So, does that answer the question?

it

[00:41:53] Tony Winyard: makes me wonder… So it’s, we’re almost in 2024.

[00:41:59] The Future of Health Coaching

[00:41:59] Tony Winyard: So, let’s say we fast forward in, it’s the year 2030. How do you hope things will have changed by then?

[00:42:08] Izabella Natrins: I I hope that,

the governments and the policymakers read our reports, read our white paper, read towards

a healthier, happier, Britain, the case

Britain, the case health coaching.

think,

I think, I hope that they prioritise primary

that, um, every

[00:42:34] The Role of Health Coaching in Healthcare

[00:42:34] Izabella Natrins: who deals with people with

individual, every professional who deals with people with health conditions and failing health, understands the difference between giving treatment and giving hope and equipping people to become self empowered architects, as Rangan Chatterjee would say, architects in own health. I

I hope that we will have a

um, a younger population, young people, children. hope health

I hope health coaching will be education all the way through.

We know that, uh, you know, if you

if take a child before the age of whatever it is, nine,

is, 9, 10,

you know, you create very different mindsets. So important begin

to begin early so important to keep that throughout the system, uh, throughout the life cycle.

So it’s, you know, our, we talk about whole

whole health, um, throughout a lifetime.

throughout a

what I would hope to

That’s what I would hope to see, we take health, creation, seriously. We move from that reactive model

waiting until everyone falls over, and then trying to treat them, and failing. And I suppose if I were to make a very bold statement

politicians

that, um,

the, politicians and the policy makers

and policy

will

will look very carefully

about

into process of lobbying, because we

know that lobbyists

have a very, very

important

disproportional,

disproportional impact

on political decision making.

We know that the wider determinants and the, particularly now commercial determinants of

health, um, manipulate that.

manipulate people’s decisions and people’s mindsets, and that has to stop. So I would like to see that really, really taken very aggressively. And I know that we will get support for that. And more and more of us calling for it, just within the association

it, not just within the

in political spaces.

So let’s hope that have, uh, courage comes.

you know,

Courage comes and we say, actually, as doctors, as politicians, as,

as, um,

as, as physicians, teachers, at every level, we stand for people.

stand

We stand for people’s health for health improvements and for health creation. And you watch, you know, it’s a, it will be a different world.

So that’s what, that’s the vision that we think, or certainly that

I think

colleagues share it

it with me.

[00:45:36] Tony Winyard: I asked you just a few minutes ago about your, your passion for health. So I was wondering what, is there, can you think of a book that’s really moved you for any reason?

[00:45:47] Izabella Natrins: Um, um, a, when I got back

[00:45:51] The Importance of Real Food

[00:45:51] Izabella Natrins: I can actually.

realised the of

when I back from Ireland,

were eating, um, and

quite the state

eating

the food that most people were eating, um, and had been eating for decades and kind of food and the prep, you know, traditional preparation growing techniques that I’d experienced in Ireland, which really opened eyes.

And this is not artisan, it’s not fancy artisan,

ways

stuff. It’s actually traditional ways of growing and producing food

which retain the and the nutrition that

the health and the

to

so available to

theirs

our grandparents and theirs and our ancestors. Um, it moved me to think, well, I kept writing recipes for

for people, and I thought, you you I could

a recipe book.

And then I thought, actually… We need a book about real food and so I did write one of my own,

I just happen to have here to because

because it’s always on my desk to remind me that, you know, this is the reason why I’m, um, uh, you know, I’m here. So it’s The Real Food Solution and it is a treasury of wisdom for energy, vitality and better health for you and your planet.

And this book. Um, it’s some three, four hundred

pages long. It looks at why why the food we’re eating isn’t what it used to used to

It looks at what we do about that as individual consumers by

by becoming

conscious consumers. And it gives…

40,

recipes for creating, um,

delicious and nutritious

dishes.

It,

It’s, um, it looks at every food group.

It’s not a book on nutrition, although it has been endorsed by,

endorsed

Bantz, the British Association Nutrition and Lifestyle Medicine. Uh, and it is. All of

profits go to

the British Association for Holistic Medicine Healthcare, BHMA, to their Real Food campaign, with which I am, I’m one of the, one of the people on the steering group and an

was

supporter and I was a trustee of

trustee of the

And so, um, I, that for me is book that

that changed my life

that’s made deepest

the deepest impression

not only. because of what led up to writing

to

during course of it, it just reinforced

just um, commitment to

commitment to helping people understand that

real food, Real

starts in soil.

soil, it’s nurtured in the kitchen, and

whether we eat it, if we are eating real food that is properly grown without all the pesticides and insecticides every other side, then we’re not damaging

damaging the planet

[00:49:00] The Impact of Real Food on the Planet

[00:49:00] Izabella Natrins: We’re not polluting waterways. We’re not doing the stuff that is

you know, being done now.

So it, it preceded, um, you know, ultra processed people. It preceded Mark Hyman’s commentary. Actually just, I managed you know, uh, uh, actually publish mine just before

Mark Hyman did.

did on his, um, very similar, but his kind of much more political space.

This book is focused for people. Everybody, people out there, please, you know, read it, enjoy it

and learn from

and actually make changes. So, it changed my life. It’s changed, I know,

from feedback, um,

people who bought the book from others who have endorsed it as a, you as a useful,

um,

tool, really.

It’s changing their lives and, um, I hope if any of your listeners

are, know, are minded to

to go and have a look it, it will change their lives in the way they see food

And we know ultra processed food. We don’t need to know any more about it.

any more about it. Real is the opposite of it’s too

People think it’s too hard. It’s not.

[00:50:17] Tony Winyard: Well, we’ll include that within the links, you know, in the show notes. And also, I’d like to include your, how can people find out about you, your social media and so on.

[00:50:28] Izabella Natrins: Okay, so, um, well, we’re all over social media. So, we’re on, um, uh, www. ukihca. com. We’re on, uh, we’re on all the social channels. So please look, you know, just, uh, Google,

International

put, uh, UK Health Coaching Association or UK and International Health Coaching Associate all comes into Google and we’ll share the links in your

show

notes in your show notes. So yeah, please reach out

uh,

get in touch with me if you’ve got questions. And the team is, loves to talk to everybody and share our excitement about this wonderful profession and this wonderful discipline. So yeah, please do reach out. Um, and always open for conversations.

[00:51:21] Tony Winyard: Well, I’ll also put the links in for the webinars you mentioned.

I’ll put those links in the show notes as well. So, for anyone listening who’s interested in those, just check the show notes and you can, uh, sign on to those.

[00:51:31] Izabella Natrins: Thank you.

[00:51:32] Tony Winyard: So, just before we finish, Izabella , is there, um, can you think of a quotation that resonates with you?

[00:51:38] Izabella Natrins: Um, well, funnily enough, um,

the paper, in the white paper towards, um, a healthier, happier Britain, the case for health coaching, um, I have, I looked at lots of quotes, uh, that could be relevant to

um,

chapters, if you will, in the Paper

I love

love And I love that device of using quotations, which I’ve used in, you know, the, in the Real Food Solution.

Um, the one that, and there are some wonderful ones, but the one that really kind of stuck with me because

with me

it’s simple and very powerful and it really does epitomize what that white paper is about

and the of guiding principle

the kind of guiding principle that I believe all health coaches have

in their own

investing in their own training

and

because they see it and I’d like to say it’s a quote by David Bowie called

David Bowie called The future belongs to those that see it coming.

[00:52:49] Tony Winyard: That’s a great quote, isn’t it?

[00:52:53] Izabella Natrins: Yeah. It is, it? You

it is, isn’t it? You know, and, and, and actually, let’s, You know, let’s hope picture that I painted for you, one of your previous questions, actually, that is the

is the future. A

A population of people who self empowered

to participate in

in their own health,

health, to create health, and thrive in life, and a

[00:53:23] The Role of Health Coaching in the Future

[00:53:23] Izabella Natrins: A health coach in every GP practice, every healthcare practice, in the private and public sector, in education, in the workplace, in communities, in the physical space.

Yeah,

Well, and also that quote actually sums up the title of this podcast as well, it’s uh, exactly what the whole, this podcast is all about. Yeah, absolutely. Smart guy, wasn’t

guy, wasn’t he David Bowie,

[00:53:57] Tony Winyard: Absolutely he was, yeah.

[00:53:58] Izabella Natrins: Quite a wordsmith generally, but I just thought, Oh God, you know, this, this quote is

powerful. So I’ve used

I’ve used it to end the, um, conclude the white

[00:54:09] Tony Winyard: Well, and you’ve also used it to conclude this podcast as well. So, Isabella, thank you for your time. Um, I really wish you the best of luck on your mission because it’s an, it’s an amazing mission. And I, well, it’s not that I hope you will get there, I know you will get there. So, um, yeah, best of luck on that.

[00:54:28] Izabella Natrins: well I’ve got a great team

great

we work together and,

you

you know, our team is fabulous. Absolutely

we

and we are all equal in that team. Everybody

contributes to

Everybody contributes to everything. So, yeah, we’ll get there and we have great support outside as well. And thank you yours, Tony.

[00:54:50] Tony Winyard: No problem at all. Thank you Isabella.

Thank you.

[00:54:53] Preview of the Next Episode

I’m thrilled to give you a tantalising taste of next week’s very special season finale episode. For the first time ever, I’ll be the guest. While the charming Helena Holrick, a past guest from four years ago, takes the reins as host. We’ll be reminiscing about my fascination with health and delving deeply into the origins of my passion for empowering people to proactively optimize their wellbeing. Helena will be probing me on my background, interests and what drives me to keep shining a spotlight on living life fully through enhancing health span. I’ll also be unveiling some enticing insider insight into my vision for the forthcoming fifth series. The new series has the catchy title, 360 degrees of health span, optimizing your health from every angle. and will spotlight the various dimensions of the wheel of health model in bite-size 10 minute episodes. Each installment will feature a laser focus on one area, along with an in depth, downloadable ebook companion guide, full of practical tips and strategies. So be sure to subscribe on your favorite podcast platform. And on the art of living proactively YouTube channel, so you don’t miss this exciting new phase of the show. And please do leave us glowing reviews while you eagerly await next week’s fleeting glimpse behind the scenes. Share this episode with health conscious friends too. I appreciate you tuning in for the finale and can’t wait to embark on series five’s comprehensive quest to optimize health span through a 360 degree perspective.

Favourite Quote

“Tomorrow belongs to those who can hear it coming.”

Related episode:

Izabella Natrins – 249

===

[00:00:00] Introduction and Welcome

Today I have the pleasure of welcoming the captivating CEO of the UK and international health coaching association, Izabella Natrins. Izabella passionately enlightens us on the power of health coaching to empower people, to take control of their wellbeing.

WE delve deeply into how health coaching goes beyond merely providing information, it Facilitates lasting behavior change. Izabella compellingly conveys how health coaching works synergistically with medicine, nutrition, fitness, and more to support whole person healing. You’ll be fascinated to hear how Izabella’s own health crisis. Catalyzed her transition from high powered consultant to health coach and eventually C E O of this pioneering organization. Her ambitions to accelerate the integration of health coaching into public health. To proactively tackle today’s chronic disease epidemic.

I found myself nodding along vigorously as Izabella spelled out a bold vision for a preventative health creation woven throughout society. This is an episode brimming with insight from an influential leader, blazing the trail for health coaching as a crucial key to empowering, healthy, happy living. So hope you enjoy this episode and you will be inspired to take charge of your vitality.

Please leave your reactions in the comments below. I appreciate all your thoughtful feedback.

[00:01:43] Introduction to Guest Izabella Natrins

[00:01:43] Tony Winyard: Welcome to another edition of The Art of Living Proactively, and my guest today, Izabella Natrins. How are you doing, Izabella? I’m

[00:01:50] Izabella Natrins: I’m good, thank you. I’m good.

[00:01:53] Tony Winyard: And Isabella is the, I’m trying to remember your role, is it Chairperson? CEO. CEO.

[00:02:00] Izabella Natrins: got a chairperson, but we will. I’m the CEO. Yes, I am.

[00:02:05] Tony Winyard: I always still think of it as the UK Health Coach Association, but it’s International Health Coach Association?

[00:02:11] Izabella Natrins: it is.

[00:02:11] The Evolution of the Health Coaching Association

[00:02:11] Tony Winyard: And so what was the reason for the change?

[00:02:14] Izabella Natrins: Well, since our inception in 2018, We were the UK Health Coaches Association or Health Coaches Association, but we have always

approved

schools abroad internationally. So many of the American schools, the big American schools, we approved their courses and admitted graduates from different countries.

there came

there came a point where we were having so many people and so many more courses that were being approved internationally that it just felt like it wasn’t quite the right. Name for us. So we decided to become international and really make a point of saying, we are based

in UK,

you know, those are our roots.

[00:02:58] The Global Impact of Health Coaching

[00:02:58] Izabella Natrins: But, um, actually health coaching is a global issue. It’s a global solution to, to a lot of the problems that we have and are seeing it being experienced. You know, these days around the globe. So we wanted to encourage

a professionalism,

community, and enterprise around the globe.

[00:03:18] The Expansion of Health Coaching

[00:03:18] Izabella Natrins: And we also changed the name slightly from Health Coaches Association to Health Coaching Association.

And the reason for that was because we saw that the growth of this discipline

this of

wasn’t just going to confined to

Coaches who were being

trained to be professional coaches and that’s their maiN

[00:03:43] The Role of Health Coaches in Healthcare

[00:03:43] Izabella Natrins: job of work, but also all healthcare practitioners at every level really needed to understand that if they really were to make a difference in the way that they were delivering their specialist care to patients and their clients, they needed some coaching skills.

Themselves to open those conversations with their patients and then hopefully to be working with, um, a professionally trained coach who would take the patient or client onwards through their journey.

[00:04:16] The Rebranding of the Health Coaching Association

[00:04:16] Izabella Natrins: So we took a step a couple of years ago to, um.

re

brand ourselves, uh, in that way. And I have to say it was a really good and timely move.

Um, and we have a lot of support

from a

huge variety of professions around, around the world, but also, you know, within the UK, uh, disciplines who are joining us, as clinical health coaches, if you will., but they need to satisfy the membership criteria.

[00:04:47] The Membership Criteria for Health Coaches

[00:04:47] Izabella Natrins: So we have they can come through an approved course.

Nine, 12 month course, increasing number actually of doctors

And

very busy health professionals are taking that route. But we also recognize that actually there are a lot more who are, um, very, very obviously very skilled and knowledgeable about the health piece, but maybe they have done their own training, their own reading, their, you know, self directed learning, or maybe they’ve taken a series of courses that, on the health coaching side, on the coaching approach, which we haven’t,

uh, endorsed as one

we

approved courses, but nevertheless are very relevant.

So we created a portfolio route for those professionals who could bring their qualifications, their experience to the table and be assessed

process

in a portfolio.

upon

a process which is based upon our standards and which then if they, you know, if they’re above the line and they meet the requirements, then we welcome them with open arms

into the

into the association to begin their journey with us.

And if they don’t quite You know, get over the line. We offer them, a personal CPD, direction where we point them to the gaps that, you know, they have and

have um, welcome them back when they’ve gone off and done a bit more a and come back to us.

So that’s the reason really, we wanted to recognise

[00:06:25] The Global Approach to Health Coaching

[00:06:25] Izabella Natrins: The globality,

recognise the there a word? is there a word

global approach. Um, and also the, you know, the depth

know,

health coaching as well as

Coaches.

[00:06:40] Understanding What a Health Coach Does

[00:06:40] Tony Winyard: How often, there’s a lot of people, I mean, I’ve been a health coach now for a couple of years and I sometimes still get asked, well, what is a health coach? There seems to be a real lack of, well, I guess it’s such a new thing still in the UK.

[00:06:52] Izabella Natrins: Hmm.

[00:06:52] Tony Winyard: So, how would you answer that question? What

[00:06:59] Izabella Natrins: I probably would start by saying what a health coach is not, you know, and a health coach is not a clinician unless they have another scope of practice. Many do. So they could also be a nurse or a physiotherapist, or indeed a doctor or an oncologist, uh,

What they’re not, they don’t, they’re not an expert

In our treatment. They don’t treat, they don’t diagnose, they don’t offer advice. This is the role of the expert. If they have an additional scope or scopes of practice, then they can, are free to do that. But we want, and we make a Big point of making sure that our members and coaches understand the difference between the coaching role and the expert role.

So as an expert, I’m wearing my hat.

I’m offering advice, I might

might recommend treatments. I might refer people to, you know, onwards and upwards for, for treatments.

As a

As a coach, I wouldn’t do any

of that.

What I would do is open a conversation with that same client, asking

what is

what is important for them in their health.

What is it that they want their

they health health for?

I would Uh, talk to them about how they’re living their life. I’d explore with them whether they can see within their own lifestyle, elements

which might be impacting

which might be impacting on the way they

health, and on their health, if they’ve come with a health condition, for instance.

I wouldn’t treat that health condition, but I would hope to be working with a primary, uh, practitioner who would be, maybe a nutritionist, maybe a GP, maybe, um, a consultant. who is actually treating that person. My job is to empower them, self empower them, to see that by looking into their own lives and the way that they’re living, their motivation, their feelings about their position, they have answers.

And my job is to help them explore those answers and create, co create with them, a plan of how they might make changes in their lifestyle, uh, how they might, uh, address challenges to making changes very hard for people. We like our habits, you know, even though we know our habits are not great and they may be contributing to The way, you know, we’re not living our best lives.

and

hard to change and it’s hard to be consistent. If you have a coach, they’re an ally, a health coach particularly, because they bring their coaching skills to your health to the health landscape. rather than an executive landscape or a business or a, you know,

whatever career coach.

coach.

We bring our skills to that health landscape and we help those people understand, people that come to us, whether they’re patients or in the private sector, clients or in the employment sector,

the employment sector, employees, how

how do I become more self reliant, more resourceful?

What steps can I take? What can I do to?

plan

and prepare for challenges. How can I keep my motivation going? And we don’t want that motivation to come from the coach. Initially, maybe so, but we want them to find their own intrinsic motivation, which is why the question, what is it that you want your health for?

It’s so important.

important.

I mean, we try and

Help

keep that front of mind so that when there are lapses or they come back for another session and things haven’t gone so well, we can go back and say, okay, why are we here? What is it that you’re really, really here for? You know, what can I say? It works.

That’s what coaches do. You know, it’s very skilled. It’s not just about changing behaviour. It’s not just about saying, don’t do this, do that,

Let’s

let’s put some steps in along the way. It’s much deeper. Skilled health coaching

Transformational.

transformational.

It transforms that person’s approach to their lifestyle to themselves, to the way they see themselves as a, um, an autonomous agent in society.

And my goodness, we get all of that very much socialized out of us, don’t we? You’re, you know, in the process, especially around health. You know, we, we kind of give our health to somebody else to take care of

not about

It’s not about blaming, but it is about saying, My God, you can not only be, take an equal part in your relationship with your healthcare

you can

but you can actually lead it in many ways.

And that’s what I think health coaching is about. It’s also about the whole person. So it’s not just about diet or sleep or um, you know, making a few recommendations, but it’s, we all know

know that lifestyle, what that are some.

we eat, how we move a lot, we rest, how we, um, have, you know, our relationships, our ability, uh, and skills to manage stress in our lives, um, our sense of community.

All of those things all interact at every level with each

other

to create our lived experience and the coach’s job is to help us get to the nitty gritty of those elements that might be impacting

health and help

us make changes. It’s a long answer Tony but it’s a deep, deep discipline.

[00:12:50] The Impact of Health Coaching on Healthcare Professionals

[00:12:50] Tony Winyard: the last few years, and I’ve been doing this podcast for about five years, and during that time I’ve had many doctors, psychologists, um, many, many different healthcare professionals as guests, and it’s really surprised me how many of them are also health coaches.

And you sometimes, I mean, when I, when I first came across it, I was thinking, why would a GP become a health coach? But I mean, and you’ve mentioned it when you were talking before about the, you know, the international aspect of, of the association. So what, what is your, why do you think so many healthcare professionals are also becoming health coaches as well?

[00:13:34] Izabella Natrins: Well, I suppose

a big, big

it’s a big, big question and then each individual have their own reasons, but

you

what I can, I can’t tell you why I think they are, but I can tell you what happens when they do. And, um, as I’ve said, we have an increasing number

of GPs and

and clinicians generally, but not just GPs and primary physicians, but actually. Oncologists, rheumatologists, anaesthesiologists, I can’t say that,

say

anaesthesiologists, um,

uh,

uh, surgeons are trained as coaches

not

so they’re not just using health coaching

they’re only using health coaching skills,

but they’ve elected to actually do

do professional training. And I think

My understanding for when they report, when I talk to them, uh, is that they see that giving people information is not enough. Telling people what to do doesn’t work.

Okay.

Um, writing prescriptions or treatment protocols and plans is only part of the story. What they really want to do is make, help that individual to better health.

help.

And they see that that involves that coaching approach where they’re both an expert.

and

very powerfully, um, making recommendations for what that person can do in terms of treatments or surgeries.

And them

them really make the change and become that self empowered individual who isn’t just give, as a clinician say, giving me all the responsibility, but they’re in that conversation with me. I’m helping them to understand that as a doctor, Or a nurse or a physio. I don’t know everything. I might be an expert in my field, but I’m not omnipotent.

There are so, there’s so much that we don’t know, so much that we do know. And together, you and I, as a, as a therapeutic, in that therapeutic relationship can make a huge

huge difference. So, their

experience then is that they are, um, their job satisfaction goes up, the outcomes that they get for their patients go up, their patients get

up.

very different experience of

very different of care.

Um, system that

The system that they’re working in changes slowly over time.

And we always say that health coaching is transformational. It transforms a patient’s outcomes. It transforms their experience of

care

trans It transforms you as a clinician, your experience of giving that care and your job satisfaction. And it transforms the health system that you’re working

in.

as we see now, we’re…

Seeing, um, uh, NHS Health and Wellbeing coaches coming into the system in, in quite huge numbers, and it’s 1, 500, so a plan for many,

many And, these are, these are full time health coaches. How wonderful it is that they will be working with an increasing number of doctors who get it.

it,

know, and there’s nothing more powerful than a doctor that gets health coaching is able to open

open

a consultation, whether they’re a GP or a, you

a, you a

with coaching, with a coaching approach. And we at the association do a lot of role plays so that we show clinicians how this is done. And the role plays are done by clinicians themselves, um, you know, oncologists,

a whole, you know, GPs. And then they can give, um, you know, they, they go on to, uh, refer to a health coach that’s working with them, uh, so that that person really gets that joined up care.

up care.

I

think that’s why they, they want to do it. And when they do it, they see how powerful it

do it, and when they do it,

[00:18:03] The Release of the White Paper

[00:18:03] Tony Winyard: One of the things you just talked about, I know this week you released; was The White Paper, what was the reason for it, and what do you hope it’ll achieve?

[00:18:16] Izabella Natrins: What was the reason for it? Um,

honest, a deep sense

if I’m honest, deep sense frustration.

that we

That we have a powerful solution

many,

to the many, many problems that we, that our health is failing. Well, it’s failing globally, really, in developed countries. And many of us who, who are interested field understand the reasons why.

our

But our population in Britain, particularly, you know, that our health is failing.

failing. Um,

That failing health is impacting on every sector of society. So it’s health impacting not only on those individuals are suffering failing

who are suffering failing health

it’s impacting on It’s

impacting on health system health services. It’s impacting on the people who are delivering those health.

those health services because they’re exhausted and

It’s impacting on, um, the economy through people not being able to work because they’re either off sick or they’re on long term sick or they’re struggling to work with one or two or three health conditions. It’s impacting on a sense of well being at work. So we see all of this plethora of

of um, um,

reports coming out the importance employee well being and its impact on productivity.

Well, you tell me you can have well being work when physically you’re not well. When you’re struggling with those issues and the whole social thing that comes around with a diagnosis of diabetes

and cancer, one in

one two of us will have that diagnosis, we know

Um, of those. huge number of us will be of working age. Of those, the fastest growing trend, you will, for cancer diagnosis is amongst younger people now of, I don’t know, I believe it’s something like 35 to mid 50s, that kind age group. These frightening statistics, you know, and they keep coming out keep coming out. The solution seems to be, um, do more testing.

Or, um, give more information or,

of

um, have bigger and better gizmos that are going to treat people once. So we’re always at point treating

going to treat

We’re saying stop. We need primary prevention. We need to give people a much better sense health literacy. We need to, you know, our population.

average reading age of adults in the

UK is 9 years

years old.

Nine years old. People with lower literacy have more health issues.

adult,

Every adult, no matter how well

[00:21:23] The Impact of Health Literacy

[00:21:23] Izabella Natrins: they

they read, how

educated they

has difficulty in understanding, processing health information. So we know that not only literacy, but health literacy is… Hugely important. If you don’t know how your body works, you don’t know key things that, you know,

you know, we

would like to know and understand, how can you be an active agent your own

in your own care?

You’re a recipient of yet another thing that’s being done to you. Yeah. We don’t want people be in that position going

forward.

[00:21:59] Tony Winyard: Well that’s made much worse by all the misinformation and disinformation around as well, isn’t it?

[00:22:04] Izabella Natrins: Exactly, yeah. Exactly.

Dr Google, um, were…

it

Were it a real person be, you know, Elon Musk, forget it, because, you know, people would be really, really, really

really on there all time there Um, I, yeah, so your

so your question,

[00:22:22] The Motivation Behind the White Paper

[00:22:22] Izabella Natrins: what motive, so that’s, that’s the landscape.

There

lots and lots of, um, very good papers that are, uh, that have been published that, uh, we’ve looked at such a range And they’re all saying the same thing. Things need to change. We need to move to prevention. We can’t afford the, the human cost of this, the misery, you of,

people being ill facing a future not, you know, of, of… you know, a quite depressing future really chronic health and long

major conditions.

The economy can’t afford it. Human society can’t afford

afford it.

So we say, well, why aren’t we using

a

a different, let’s look fresh thinking.

[00:23:09] The Role of Health Coaching in Prevention

[00:23:09] Izabella Natrins: Let’s look at how do we stop this.

this rot, so to

so to speak. How do we get in at the point of supporting people not to have that diagnosis? And if they do have it, let’s look at how we can stop that condition from escalating or getting worse.

And we know it’s not giving people more information. We know It’s actually getting them to understand how to change and sustain

and sustain behaviour. And, um, so

that’s the point of the, um, you know, the report really. So we looked at a whole bunch of

papers. We looked

We look to say, well, what is it about the approaches that those papers are

looking at

that are congruent with our position as health coaches?

And there is such a lot of congruence,

the language

the language is slightly different. So I wanted to say, look, here’s policy framework.

[00:24:08] The Importance of Cross-Sector Collaboration

[00:24:08] Izabella Natrins: It’s got to be cross sector. It’s got to include all the sectors where humans operate, because human health doesn’t stop when you get to work, you know. So we have the physical activity sector, employment sector,

sector,

social prescribers, um, the whole clinical medicine, the whole the health education sector, if you like.

All of us join hands, step out of our silos and say We need to work together and there is a common denominator and it is health coaching. So it’s not necessarily, although love it to UKIHCA,

UKIHCA, the health

Health Coaching Association. It is health coaching and we stand for both

stand for

So that’s what that’s

that’s

Uh, that’s what motivated

Policy framework,

policy framework, um, an exploration how health coaching could support all these sectors and a whole bunch of recommendations of

recommendations

what can be done.

can be done. So,

I

[00:25:13] Tony Winyard: know your aim is to get it out to, to as many people as possible. Um, so what do you hope will come from this paper?

[00:25:20] Izabella Natrins: Well, we hope to open conversations. Um, our launch strategy, I mean, we, we are a nonprofit. Um, we, We don’t have huge budgets, you we, we, we do this to, to really support our members and to open the doors health coaching to be accepted as profession, as powerful discipline. we hope to get, um, We will get support, we already have got support, from the political arena.

Lord James Bethel, who is a member the House Lords, when he understood what we wanted to do, quickly offered a forward. We know that James is very, very active in the preventive…

space. Um,

Um, he has written, uh, or is part of a team that’s, uh, writtea n paper, which we’ve,

um, profiled really in our

our report.

uh,

And, uh, we hope, know that James will open doors at the political

political level,

of course, this is about policy, about lobbying, it’s about saying,

about saying, know, come on,

we need you, you need us, desperately need us, and here are some solutions.

. Uh, social media campaign will go on throughout. 2024

24, the

thing back to the table.

We have, um, a series of internal campaigns to help our health coaches get behind this. We have our schools who are going get behind this. When I say our schools, the approved schools that are producing health coach graduates. We have… all the medical and um, uh, clinical professions who we’re drawing their attention to there’ll be articles

and

co authored articles.

Already we have kind of in the pipeline coming. So we plan to make a noise about this to everybody that is implicated in white paper, all those different sectors. We know the physical activity sector

has

been beating at the door of health for many years saying, let us in, we’re part of health.

of course, everybody understands but somehow in

in our

psyche, we see, uh, at the physical activity sports sector.

sector, PTs,

you know, personal trainers being something that happens over there when people to a club or a leisure centre or whatever, you know. It’s not really to do with health, it’s to do fitness

to do with fitness and,

whatever the word is, how fit, how stoked be.

But actually it’s about health and we don’t need any more information to tell us that we’re not moving and it’s killing us. So here’s a sector saying, well let us in and we say, come through the door with us.

[00:28:26] The Future of Health Coaching

[00:28:26] Izabella Natrins: with us.

Because we believe that, um, that health coach working

with

physical activity professional in whatever context will make powerful to the people

that that they work with.

So we know we’ve got their support

And we’ve conversations with great and the good, from their sector who are saying, yeah, let’s really make noise this. so it’s wonderful have that.

have that. Um,

Social prescribing too. We know that social prescribing has a lot of support in the

in the UK.

GPs love it because it’s helping people back into their communities. But social prescribers are not. experts in behavioral change. not experts in that kind of, much deeper level of conversation. But those two roles need to work together very closely. And we know in the NHS,

um,

the ARS roles, the, um, additional,

um,

what are they Additional roles scheme, ARS scheme. Uh, uh, The NHS supports, um,

support

salaries social

prescribers and for health health coaches.

believe that these two,

roles need to work together much, much closely to get the benefit for

the people they’re supporting. So, we think

So we think that this is going to be a game changer.

[00:29:53] The Importance of Health Coaching

[00:29:53] Izabella Natrins: It’s not going to change the world tomorrow, it would, but it means that we’re saying very clearly, here’s our stake in the ground

stake in the

Health coaching is at the… epicentre paradigm shift towards

towards prevention, towards proactive care, health creation. That’s what we want to achieve by it.

I

[00:30:17] Tony Winyard: [00:30:17] Promoting Health Coaching Through White Paper

[00:30:17] Tony Winyard: mean, as you were saying that, I was thinking, right, so I’m going to, I want to attach the white paper in the show notes to this episode. And I know there’s a number of health coaches, PTs, many people across the board listen to this, this podcast. So I wonder if we should ask everyone listening to download that whitepaper and to distribute it to as many people especially to PTs, to other PTs in their gyms and health coaches to Send it to doctors Maybe they’re working with and or maybe everyone should to download it and send it to people they know But but if they were to do that, what?

[00:30:57] How to Advocate for Health Coaching

[00:30:57] Tony Winyard: What would they say to the person they send it to? Why should they read this?

[00:31:03] Izabella Natrins: Well, um, there are some, I mean, the rationale, the introduction,

sets

actually sets scene so so just

reading that in itself will give somebody the words, the vocabulary, the ammunition, you like, to say,

I’d love

I’d love you to read this because.

[00:31:25] Upcoming Webinars on Health Coaching

[00:31:25] Izabella Natrins: But we’re also having a series webinars. So I

I think,

oh dear, let me see the dates.

It’s kind of mid December. Um, we will, we have, um,

have,

uh, a Members Only, a UKIHCA Members Webinar, where we’re going to be explaining. It’s a briefing on white paper,

the

explaining how it how it works

it. What to do with it. We’ve got a webinar in January which will take themes from that

[00:31:55] Promoting Health Coaching in Business

[00:31:55] Izabella Natrins: paper and show members how they um, use it to, uh, promote paper, promote health coaching, and indeed, if they’re work independently, to promote their businesses.

you know, pitch if you like, to exactly what you’re saying. Here’s paper, this is what I do, this why I read it, and this why I value me. That kind stuff.

[00:32:17] Health Coaching in Education

[00:32:17] Izabella Natrins: We have a briefing for schools to do the same thing with their students who will be coaches in any number of months time when they’ve graduated.

And I think it’s towards the end of January, we have an open webinar briefing for everybody um, that wants to sign on, you know, to register for it, to explain exactly that. This is what the White Paper about

White this is why important. And this why you should read it.

And I suppose the other

thing I recommend

[00:32:49] The Role of Social Media in Health Coaching

[00:32:49] Izabella Natrins: your listeners is to follow us on our social media.

know, find us, follow us, and look out for our posts, because exactly what you’ve said, we’ll be coming in our posts again and No good. Just telling people, look, here it is. worked hard,

We’ve worked You

love it. We have to,

we have

[00:33:10] The Importance of Reading the White Paper

[00:33:10] Izabella Natrins: persuade them to read it. Persuade them with some of the, um, copy from it, you know, some of the quotes, some of the statistics, some of the rationales and arguments for why somebody in the physical activity sector really needs to understand how health coaching can help them as

as a PT, a Um,

my son, one of my sons is a PT. He gets coaching, he uses a coaching approach, but Everybody can use a coaching approach. You don’t have to do full training. If you do, it gives fabulous, deep skill set.

But your, if your focus is on personal training, then why not hook up with health coach?

[00:33:57] The Role of Health Coaches in Gyms

[00:33:57] Izabella Natrins: Why not petition in your gym?

David

David Lloyd, Virgin, to employ health coaches to work

with you and get better results.

And this is how we get people going back to gyms, isn’t it? You know, not just because, oh, like haven’t been for three weeks and my trainer’s going to get cross with me and the cat’s got cold and, you know, little Johnny needs football on that particular session that I’m booked in for, so now they fall away.

You know, it’s the motivation of going back and having those two, um, Frameworks really, one which is around your physical getting well and

the kind

well being

person

physical person you to be. The health coaching supports that the behavior change, the mental health aspect you like, of understanding why it’s so important to be that person that you really want to be.

[00:34:54] The Impact of Health Coaching on Personal Health

[00:34:54] Tony Winyard: Your passion for health coaching is very evident in everything you’ve said over the last half hour, so I’m wondering what was it that got you into it in the first place?

[00:35:03] Izabella Natrins: More because

[00:35:04] The Journey to Becoming a Health Coach

[00:35:04] Izabella Natrins: Because my health was falling over, let me tell you. Um, so I,

in,

uh, in, you know, I’ve had a career in health generally, uh, for many years, many, many years, too many years really. um, I got to a point where I

working

was working so hard, um, uh, that I knew I was becoming ill

And ultimately I got, um,

I got a diagnosis of arthritis and then psoriatic arthritis, which is an autoimmune condition.

And I just thought I’ve got to stop this, you know, 45 thousand, miles a year as as a, as consultant management consultant, both in the health space and in other sectors was really taking its toll. So I stopped and I thought, well, I want to do something I really love. Which was, you know, I’ve got a huge, um, history, uh, um, of cooking in our family.

You know, so we chefs and, um, food has always been, my parents are European

here, so, um, the food

has always been

good.

I raised And, book

[00:36:12] The Impact of Real Food on Health

[00:36:12] Izabella Natrins: I thought, well, I’m going, I’d like to learn too. I’m a reasonable cook, I like to go and learn professionally, so I chose Ballymalu Cookery School in Ireland, um, uh, because, uh, it was an organic, farm.

It was set on an organic farm

in a a kind

and it’s about traditional French culinary techniques, but it’s taught in kind of family.

Table. So we don’t do sauces one week

all

meat another week something else another week it’s all about menu.

[00:36:47] The Importance of Traditional Food Preparation

[00:36:47] Izabella Natrins: It’s all how to put food together on the table that is nutritious, delicious, beautiful and how to learn all classical techniques getting it there.

I, I

And, um.

went because I I suppose I went because I wanted be smart. I didn’t want be a chef. think would employ me to be chef,

a chef,

um, at all, but I just wanted to learn. And when I got there, guess I kind of wanted the plating up, you know, presentation. And thought, I want to do those smears that, know, do.

the Heston style thing, when you take the,

the, the the cover

off, you’ve got fish that’s kind of smoking something, you know, and.

Or,

Anyway, January the something, fifth it was, found me in Ireland. Worst winter they’d ever had.

Two feet of snow

snow everywhere.

Digging a hole in a field to get soil so that we could be taught about this is where our health starts in this soil.

thought, oh

And I thought, oh my god, why have I come here? This is not what I want. I want the smears and the smoking fish. But believe me, Tony, within

few days, I

I thought, wow, what have I come to? This is life

changing. And

and it did, it changed my life.

[00:38:10] The Role of Food in Health

[00:38:10] Izabella Natrins: So I did my training, came back and thought,

thought, um, I

uh, I actually did training with, I’d had knee surgery arthritis and it was all bit, uh, it was all a bit painful.

But coming back,

back, I

I thought, right, I’m going to change everything about what I do. started a small

cookery cookery school of my own for real

food, you know, what to do with the real chicken, not the

Not the little, you know,

cutlets that you get, know, from the supermarket, where to source it, why that real

chicken traditionally bred table? Might be

might be bit more expensive, but the meat to bone ratio is out

of this world.

So you’ve got great big supermarket chicken with great big bones it needs them because it’s produced in environment where if it doesn’t stand it’s going get trodden on. And so it needs strong big bones, whereas outdoor raised And then. They are a bit more expensive, but my worth it So said, right, you and there’s so much you can do with a chicken So I said, right, you know, let’s have a session chicken. Let’s show how, uh, looks like

what looks like a small, you know, modest chicken can serve family of four three days.

days. Sorted. But

It worked. But my health condition, my own, you arthritis stopped me from going down that path And then,

was, it’s

standing up it was, very physical, know.

And then over time,

saying, people can,

and saying, How can, um, can you advise me on this?

[00:39:42] The Impact of Diet on Health

[00:39:42] Izabella Natrins: you advise me It was all about diet health. And I thought, well, I’d like to train in this. So, um, I did, um, I did training course

in,

nutrition lifestyle medicine health coaching in Ireland again, became a health coach, and slowly and over time stopped taking any medications.

I don’t, I’ll take occasionally, know, maybe

an aspirin or some paracetamol, but I don’t take any. I was facing methotrexate, which is a

chemotherapy medication which is very

Well, you know, life doesn’t really happen very well after methotrexate. And I couldn’t have any more surgeries. I didn’t want to have that.

So I’m very happy to say

say you know,

that my training and my understanding real food has changed my life.

life and,

um, when I, uh, when we had the beginning of, um, COVID, the, uh, Association asking for volunteers to help with some initiatives there. I put my hand

up,

they looked at my CV and And asked me to come in as Director Standards Professional Development.

which I did with some trepidation.

And subsequently, we brought in current director, Faye Hall, is wonderful.

was wonderful. And, um,

a hugely experienced lady with,

know, with passion

that equals mine for

health coaching And I,

And I, um, I moved into the CEO’s, into seat and I feel I’m stuck here 99 percent my time. Um, and, uh, that’s, that’s what me into it.

What keeps me here is that

is vision,

that, and

knowledge that if you’ve trained as a health coach you know,

power

the of it and the central importance of it

in the health care systems

going forward. So, does that answer the question?

it

[00:41:53] Tony Winyard: makes me wonder… So it’s, we’re almost in 2024.

[00:41:59] The Future of Health Coaching

[00:41:59] Tony Winyard: So, let’s say we fast forward in, it’s the year 2030. How do you hope things will have changed by then?

[00:42:08] Izabella Natrins: I I hope that,

the governments and the policymakers read our reports, read our white paper, read towards

a healthier, happier, Britain, the case

Britain, the case health coaching.

think,

I think, I hope that they prioritise primary

that, um, every

[00:42:34] The Role of Health Coaching in Healthcare

[00:42:34] Izabella Natrins: who deals with people with

individual, every professional who deals with people with health conditions and failing health, understands the difference between giving treatment and giving hope and equipping people to become self empowered architects, as Rangan Chatterjee would say, architects in own health. I

I hope that we will have a

um, a younger population, young people, children. hope health

I hope health coaching will be education all the way through.

We know that, uh, you know, if you

if take a child before the age of whatever it is, nine,

is, 9, 10,

you know, you create very different mindsets. So important begin

to begin early so important to keep that throughout the system, uh, throughout the life cycle.

So it’s, you know, our, we talk about whole

whole health, um, throughout a lifetime.

throughout a

what I would hope to

That’s what I would hope to see, we take health, creation, seriously. We move from that reactive model

waiting until everyone falls over, and then trying to treat them, and failing. And I suppose if I were to make a very bold statement

politicians

that, um,

the, politicians and the policy makers

and policy

will

will look very carefully

about

into process of lobbying, because we

know that lobbyists

have a very, very

important

disproportional,

disproportional impact

on political decision making.

We know that the wider determinants and the, particularly now commercial determinants of

health, um, manipulate that.

manipulate people’s decisions and people’s mindsets, and that has to stop. So I would like to see that really, really taken very aggressively. And I know that we will get support for that. And more and more of us calling for it, just within the association

it, not just within the

in political spaces.

So let’s hope that have, uh, courage comes.

you know,

Courage comes and we say, actually, as doctors, as politicians, as,

as, um,

as, as physicians, teachers, at every level, we stand for people.

stand

We stand for people’s health for health improvements and for health creation. And you watch, you know, it’s a, it will be a different world.

So that’s what, that’s the vision that we think, or certainly that

I think

colleagues share it

it with me.

[00:45:36] Tony Winyard: I asked you just a few minutes ago about your, your passion for health. So I was wondering what, is there, can you think of a book that’s really moved you for any reason?

[00:45:47] Izabella Natrins: Um, um, a, when I got back

[00:45:51] The Importance of Real Food

[00:45:51] Izabella Natrins: I can actually.

realised the of

when I back from Ireland,

were eating, um, and

quite the state

eating

the food that most people were eating, um, and had been eating for decades and kind of food and the prep, you know, traditional preparation growing techniques that I’d experienced in Ireland, which really opened eyes.

And this is not artisan, it’s not fancy artisan,

ways

stuff. It’s actually traditional ways of growing and producing food

which retain the and the nutrition that

the health and the

to

so available to

theirs

our grandparents and theirs and our ancestors. Um, it moved me to think, well, I kept writing recipes for

for people, and I thought, you you I could

a recipe book.

And then I thought, actually… We need a book about real food and so I did write one of my own,

I just happen to have here to because

because it’s always on my desk to remind me that, you know, this is the reason why I’m, um, uh, you know, I’m here. So it’s The Real Food Solution and it is a treasury of wisdom for energy, vitality and better health for you and your planet.

And this book. Um, it’s some three, four hundred

pages long. It looks at why why the food we’re eating isn’t what it used to used to

It looks at what we do about that as individual consumers by

by becoming

conscious consumers. And it gives…

40,

recipes for creating, um,

delicious and nutritious

dishes.

It,

It’s, um, it looks at every food group.

It’s not a book on nutrition, although it has been endorsed by,

endorsed

Bantz, the British Association Nutrition and Lifestyle Medicine. Uh, and it is. All of

profits go to

the British Association for Holistic Medicine Healthcare, BHMA, to their Real Food campaign, with which I am, I’m one of the, one of the people on the steering group and an

was

supporter and I was a trustee of

trustee of the

And so, um, I, that for me is book that

that changed my life

that’s made deepest

the deepest impression

not only. because of what led up to writing

to

during course of it, it just reinforced

just um, commitment to

commitment to helping people understand that

real food, Real

starts in soil.

soil, it’s nurtured in the kitchen, and

whether we eat it, if we are eating real food that is properly grown without all the pesticides and insecticides every other side, then we’re not damaging

damaging the planet

[00:49:00] The Impact of Real Food on the Planet

[00:49:00] Izabella Natrins: We’re not polluting waterways. We’re not doing the stuff that is

you know, being done now.

So it, it preceded, um, you know, ultra processed people. It preceded Mark Hyman’s commentary. Actually just, I managed you know, uh, uh, actually publish mine just before

Mark Hyman did.

did on his, um, very similar, but his kind of much more political space.

This book is focused for people. Everybody, people out there, please, you know, read it, enjoy it

and learn from

and actually make changes. So, it changed my life. It’s changed, I know,

from feedback, um,

people who bought the book from others who have endorsed it as a, you as a useful,

um,

tool, really.

It’s changing their lives and, um, I hope if any of your listeners

are, know, are minded to

to go and have a look it, it will change their lives in the way they see food

And we know ultra processed food. We don’t need to know any more about it.

any more about it. Real is the opposite of it’s too

People think it’s too hard. It’s not.

[00:50:17] Tony Winyard: Well, we’ll include that within the links, you know, in the show notes. And also, I’d like to include your, how can people find out about you, your social media and so on.

[00:50:28] Izabella Natrins: Okay, so, um, well, we’re all over social media. So, we’re on, um, uh, www. ukihca. com. We’re on, uh, we’re on all the social channels. So please look, you know, just, uh, Google,

International

put, uh, UK Health Coaching Association or UK and International Health Coaching Associate all comes into Google and we’ll share the links in your

show

notes in your show notes. So yeah, please reach out

uh,

get in touch with me if you’ve got questions. And the team is, loves to talk to everybody and share our excitement about this wonderful profession and this wonderful discipline. So yeah, please do reach out. Um, and always open for conversations.

[00:51:21] Tony Winyard: Well, I’ll also put the links in for the webinars you mentioned.

I’ll put those links in the show notes as well. So, for anyone listening who’s interested in those, just check the show notes and you can, uh, sign on to those.

[00:51:31] Izabella Natrins: Thank you.

[00:51:32] Tony Winyard: So, just before we finish, Izabella , is there, um, can you think of a quotation that resonates with you?

[00:51:38] Izabella Natrins: Um, well, funnily enough, um,

the paper, in the white paper towards, um, a healthier, happier Britain, the case for health coaching, um, I have, I looked at lots of quotes, uh, that could be relevant to

um,

chapters, if you will, in the Paper

I love

love And I love that device of using quotations, which I’ve used in, you know, the, in the Real Food Solution.

Um, the one that, and there are some wonderful ones, but the one that really kind of stuck with me because

with me

it’s simple and very powerful and it really does epitomize what that white paper is about

and the of guiding principle

the kind of guiding principle that I believe all health coaches have

in their own

investing in their own training

and

because they see it and I’d like to say it’s a quote by David Bowie called

David Bowie called The future belongs to those that see it coming.

[00:52:49] Tony Winyard: That’s a great quote, isn’t it?

[00:52:53] Izabella Natrins: Yeah. It is, it? You

it is, isn’t it? You know, and, and, and actually, let’s, You know, let’s hope picture that I painted for you, one of your previous questions, actually, that is the

is the future. A

A population of people who self empowered

to participate in

in their own health,

health, to create health, and thrive in life, and a

[00:53:23] The Role of Health Coaching in the Future

[00:53:23] Izabella Natrins: A health coach in every GP practice, every healthcare practice, in the private and public sector, in education, in the workplace, in communities, in the physical space.

Yeah,

Well, and also that quote actually sums up the title of this podcast as well, it’s uh, exactly what the whole, this podcast is all about. Yeah, absolutely. Smart guy, wasn’t

guy, wasn’t he David Bowie,

[00:53:57] Tony Winyard: Absolutely he was, yeah.

[00:53:58] Izabella Natrins: Quite a wordsmith generally, but I just thought, Oh God, you know, this, this quote is

powerful. So I’ve used

I’ve used it to end the, um, conclude the white

[00:54:09] Tony Winyard: Well, and you’ve also used it to conclude this podcast as well. So, Isabella, thank you for your time. Um, I really wish you the best of luck on your mission because it’s an, it’s an amazing mission. And I, well, it’s not that I hope you will get there, I know you will get there. So, um, yeah, best of luck on that.

[00:54:28] Izabella Natrins: well I’ve got a great team

great

we work together and,

you

you know, our team is fabulous. Absolutely

we

and we are all equal in that team. Everybody

contributes to

Everybody contributes to everything. So, yeah, we’ll get there and we have great support outside as well. And thank you yours, Tony.

[00:54:50] Tony Winyard: No problem at all. Thank you Isabella.

Thank you.

[00:54:53] Preview of the Next Episode

I’m thrilled to give you a tantalising taste of next week’s very special season finale episode. For the first time ever, I’ll be the guest. While the charming Helena Holrick, a past guest from four years ago, takes the reins as host. We’ll be reminiscing about my fascination with health and delving deeply into the origins of my passion for empowering people to proactively optimize their wellbeing. Helena will be probing me on my background, interests and what drives me to keep shining a spotlight on living life fully through enhancing health span. I’ll also be unveiling some enticing insider insight into my vision for the forthcoming fifth series. The new series has the catchy title, 360 degrees of health span, optimizing your health from every angle. and will spotlight the various dimensions of the wheel of health model in bite-size 10 minute episodes. Each installment will feature a laser focus on one area, along with an in depth, downloadable ebook companion guide, full of practical tips and strategies. So be sure to subscribe on your favorite podcast platform. And on the art of living proactively YouTube channel, so you don’t miss this exciting new phase of the show. And please do leave us glowing reviews while you eagerly await next week’s fleeting glimpse behind the scenes. Share this episode with health conscious friends too. I appreciate you tuning in for the finale and can’t wait to embark on series five’s comprehensive quest to optimize health span through a 360 degree perspective.